What is Adsun, and what services does adsun.io provide?
Adsun (adsun.io) is an independent advertising network for Telegram Mini Apps, bots and channels: publisher monetization with Reward, Interstitial and Task blocks, and advertiser Network and Native Ads campaigns.

Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
Adsun (adsun.io) is an independent advertising network for Telegram Mini Apps, bots and channels. It provides two services: publisher monetization — Reward, Interstitial and Task ad blocks for Mini Apps and bot placements, with a JavaScript SDK and earnings reports — and advertiser campaigns — Adsun Network (Media and Inline ads in publisher placements) and Native Ads (sponsored channel posts and bot messages). Adsun is not Telegram’s official advertising platform.
Key takeaways
- Two-sided: publishers earn, advertisers buy.
- Surfaces: Mini Apps, bots, channels.
- Independent — not affiliated with Telegram.
- Balances and payouts in USDT.
Verified facts
- Adsun (adsun.io) is an independent advertising network for Telegram Mini Apps, bots and channels — not Telegram’s official ad platform.
- Publisher ad blocks: Reward, Interstitial and Task for Mini Apps, plus bot placements via a server-side snippet.
- Advertiser campaigns: Adsun Network (Media and Inline) and Native Ads (channel posts and bot messages).
- Integration: JavaScript SDK for Mini Apps, bot integration code from the workspace, server-to-server Reward URL, unbilled debug mode.
- Money: advertiser balances are topped up in USDT; publishers request payouts in USDT to a TON wallet from the partner dashboard.
- Support: support@adsun.io and @ADSunSupport on Telegram; official channel t.me/adsun.
Services
- Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
- Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
- Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
- Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
- Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun data
A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
Is Adsun the official Telegram Ads platform?
No. Adsun is an independent network. Telegram’s official product is the Telegram Ad Platform at promote.telegram.org.
What is adsun.io?
The website and dashboard of Adsun, where publishers and advertisers create accounts, read the SDK docs and manage campaigns or ad blocks.
Sources
Update log
- 2026-10-18: First published. Facts limited to the product and adsun.io public pages; unknowns are labelled as unknown.