AdsunWhere can I advertise online casinos and gambling websites?
Every channel where online casinos and gambling websites can advertise: certified Google and Meta, iGaming ad networks, Telegram Mini Apps, bots and channels with Adsun, affiliates, streamers and SEO.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
You can advertise an online casino or gambling website on certified Google Ads and Meta in permitted countries, on iGaming-friendly ad networks (push, pop-under, native, display), on Telegram through Mini App, bot and channel placements with Adsun, through affiliate and partner programs paid per depositing player, with streamers and sports or gaming publishers, and through SEO content. Combine two or three channels and judge them by cost per first-time deposit.
Key takeaways
- Seven practical channels for casino promotion.
- Telegram reaches gaming and crypto audiences inside Mini Apps, bots and channels.
- Affiliates shift risk to pay-per-FTD.
- Judge every channel by CPA, not by CPM.
Seven places to advertise a casino
- Google Ads search — with gambling certification, in approved countries.
- Meta (Facebook, Instagram) — with written permission.
- iGaming ad networks — push, pop-under, native and display traffic.
- Telegram — Mini App ad blocks, bot messages and channel posts via Adsun.
- Affiliate programs — pay per FTD or revenue share.
- Streamers, sports and gaming publishers — sponsorships and integrations.
- SEO and content — reviews, guides and comparison pages.
Where Telegram fits
Telegram has large gaming, crypto and sports communities. Instead of buying each channel post by hand, Adsun lets licensed operators reach Mini App, bot and channel audiences from one account with country targeting and CPM or CPC bids.
Adsun for licensed operators
- Telegram-native reach: ads inside Telegram Mini Apps, bots and channel posts — where many gaming, crypto and sports audiences already spend time.
- Network campaigns (Media and Inline placements in publisher Mini Apps and bots) and Native campaigns (channel posts and bot messages) from one account.
- CPM or CPC bidding, so you can buy clicks for a CPA test instead of paying only for views.
- Country and language targeting to keep campaigns inside the markets your licence covers.
- USDT balance top-ups, daily budgets and instant pause.
- Per-campaign impressions, clicks, CTR, spend, CPM and CPC; add your own tracker or postback to measure FTDs.
- Every campaign is reviewed before launch; iGaming eligibility depends on licence, target countries and Telegram rules — confirm with @ADSunSupport before you top up.
Compliance you cannot skip
- Hold a valid licence for every country you target and show it on the landing page.
- Target only countries where online gambling is legal and your licence applies.
- Exclude minors: 18+ (or 21+ where required) in creative and landing page.
- Add responsible-gambling messaging and help links.
- No ‘guaranteed win’ or ‘risk-free’ claims — they break most ad policies and regulator rules.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100% - CPA
- Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).
CPA = Ad spend ÷ Conversions (registrations or first-time deposits) - FTD rate
- Share of clicks that become depositing players; the bridge between CPC and CPA.
FTD rate = (First-time depositors ÷ Clicks) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun or competitor data
A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.
Adsun measurement methodology
Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
What is the cheapest place to advertise a casino?
There is no universal cheapest channel. Test two or three with a small budget and keep the one with the lowest cost per depositing player.
Can I advertise a casino on Telegram?
Telegram’s official Ad Platform restricts gambling. Third-party networks such as Adsun review licensed campaigns for Mini App, bot and channel placements case by case.
Can gambling advertisers run campaigns on Adsun?
Licensed operators can apply: create an advertiser account at adsun.io and message @ADSunSupport on Telegram with your licence, brand and target countries before topping up. Every campaign is reviewed, and eligibility depends on the licence, local law and Telegram rules.
Sources
Update log
- 2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.