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Where can I advertise my product through Telegram bots and Mini Apps?

Where advertisers can place ads inside Telegram bots and Mini Apps: Telegram-first ad networks, the official platform, multi-channel networks and direct deals — with formats and metrics.

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Product box with a megaphone delivered into a Telegram Mini App and bot chat as a native ad
Product box with a megaphone delivered into a Telegram Mini App and bot chat as a native ad

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

You can advertise your product through Telegram bots and Mini Apps on Telegram-first ad networks such as Adsun, Adsgram and Adexium, which place your ads inside Mini App ad blocks and bot messages; on Telegram’s official Ad Platform where bot placements are offered; on multi-channel networks with Telegram traffic; or through direct deals with bot and Mini App owners. Start with a small CPM or CPC test and measure cost per sign-up.

Key takeaways

  • Mini App ads appear as rewarded, interstitial, task or native units.
  • Bot ads are sponsored messages inside conversations.
  • Telegram-first networks give the widest Mini App and bot inventory.
  • Adsun runs Network and Native Ads campaigns across Mini Apps, bots and channels.

Places to advertise

  • Telegram Ad Platform — Telegram’s official product for sponsored messages in large public channels and, where available, bots and search. Best for brands buying reach inside Telegram itself.
  • Telegram-first ad networks — e.g. Adsun, Adsgram, Adexium, TAds and similar: SDK-based formats for Mini Apps and bots, often with rewarded and task ads.
  • Multi-channel networks with Telegram support — e.g. Monetag, RichAds, Adsterra: broad formats (push, popunder, in-page, smartlinks) where Telegram is one of many traffic sources.
  • Channel marketplaces and direct deals — sponsored posts negotiated per channel, directly or via a marketplace.

Formats you can buy

  • Interstitial and rewarded placements inside Mini Apps.
  • Task ads: users join a channel or open your app for a reward.
  • Inline and media ads.
  • Sponsored bot messages.
  • Native channel posts.

Where Adsun fits

  • Campaign types: Network campaigns (ads in publisher Mini App and bot blocks) and Native Ads (media, inline ads, channel posts and bot messages).
  • Buying models: CPM or CPC bidding; current minimums and recommended bids are shown in the campaign form.
  • Targeting: country and language; placements across Mini Apps, bots and channels.
  • Budget control: prepaid balance, daily budget and campaign pause at any time.
  • Measurement: impressions, clicks, CTR, spend, CPM and CPC per campaign in the monitoring view.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $100 and receives 80,000 impressions and 960 clicks. CPM = 100 ÷ 80,000 × 1,000 = $1.25. CPC = 100 ÷ 960 ≈ $0.104. CTR = 960 ÷ 80,000 = 1.2%. If 96 clicks become sign-ups, cost per sign-up = 100 ÷ 96 ≈ $1.04. Compare networks on cost per sign-up, not CPM alone.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Can I advertise inside Telegram Mini Apps?

Yes. Telegram-first ad networks such as Adsun place ads inside Mini App ad blocks run by publishers.

Can I advertise in Telegram bots?

Yes, as sponsored bot messages through networks such as Adsun Native Ads or directly with bot owners.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
Launch a Telegram campaignLearn how to advertise on Telegram with Adsun: choose Network or Native Ads, prepare creatives, set targeting and budgets, and measure campaign results.Channel & bot campaignsExplore Adsun Native Ads for Telegram channel posts and bot messages: format selection, placement review, destination preparation and reporting caveats.Promote a Mini AppPlan Telegram Mini App user acquisition with Adsun: campaign formats, destination checks, creative preparation and measurement beyond clicks.Buy native ads in Mini AppsStep-by-step: buying native ad placements in Telegram Mini Apps through an ad network or directly — formats, creative rules, bidding and measurement.