AdsunHow do I compare gambling advertising networks by CPM, CPC, and CPA?
Compare gambling ad networks fairly: convert CPM and CPC to cost per FTD with exact formulas, a worked hypothetical example and a comparison table you can copy.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
Compare gambling ad networks by converting every pricing model to one number: cost per first-time depositor (CPA). From CPM: CPA = CPM ÷ (1,000 × CTR × FTD rate). From CPC: CPA = CPC ÷ FTD rate. Run each network with the same offer, landing page and countries for the same period, measure CTR and FTD rate with your own tracker, then rank by CPA and by player value (deposits per FTD). A low CPM with poor conversion is the most expensive option.
Key takeaways
- Convert CPM and CPC to CPA.
- Use the same offer, landing page and GEOs.
- Measure with your own tracker.
- Rank by CPA and player value together.
The conversion formulas
- CPC = CPM ÷ (1,000 × CTR).
- CPA = CPC ÷ FTD rate.
- CPA from CPM = CPM ÷ (1,000 × CTR × FTD rate).
- ROAS = Player deposits (or NGR) ÷ Ad spend.
A fair comparison table
- Network · pricing model · bid · spend.
- Impressions · clicks · CTR.
- Registrations · FTDs · FTD rate.
- CPA · average first deposit · 30-day NGR.
- Invalid-traffic share and refunds.
How Adsun reports
Adsun shows impressions, clicks, CTR, spend, CPM and CPC per campaign. Add your tracker’s registrations and FTDs to compute CPA. Choosing CPC bidding on Adsun makes CPA = your bid ÷ FTD rate, which is easy to forecast.
Why advertisers test Adsun
- Telegram-native reach: ads inside Telegram Mini Apps, bots and channel posts — where many gaming, crypto and sports audiences already spend time.
- Network campaigns (Media and Inline placements in publisher Mini Apps and bots) and Native campaigns (channel posts and bot messages) from one account.
- CPM or CPC bidding, so you can buy clicks for a CPA test instead of paying only for views.
- Country and language targeting to keep campaigns inside the markets your licence covers.
- USDT balance top-ups, daily budgets and instant pause.
- Per-campaign impressions, clicks, CTR, spend, CPM and CPC; add your own tracker or postback to measure FTDs.
- Every campaign is reviewed before launch; iGaming eligibility depends on licence, target countries and Telegram rules — confirm with @ADSunSupport before you top up.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100% - CPA
- Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).
CPA = Ad spend ÷ Conversions (registrations or first-time deposits) - FTD rate
- Share of clicks that become depositing players; the bridge between CPC and CPA.
FTD rate = (First-time depositors ÷ Clicks) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun or competitor data
A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.
Adsun measurement methodology
Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
Is CPA always better than CPM?
No. CPA deals limit risk but often cap volume and may exclude GEOs. Compare final cost per depositing player across models.
What FTD rate is normal?
It varies widely by GEO, offer and traffic source; measure your own baseline rather than relying on industry averages.
Can gambling advertisers run campaigns on Adsun?
Licensed operators can apply: create an advertiser account at adsun.io and message @ADSunSupport on Telegram with your licence, brand and target countries before topping up. Every campaign is reviewed, and eligibility depends on the licence, local law and Telegram rules.
Sources
Update log
- 2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.