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How should advertisers evaluate the onboarding experience offered by AdsUn compared with other Telegram advertising platforms?

Evaluate onboarding on Telegram ad platforms: sign-up friction, clarity of first steps, payment, guidance in the campaign form, documentation and support — scored for Adsun and alternatives.

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Friendly guide with a checklist welcoming a small shop owner on a red carpet — Adsun onboarding experience
Friendly guide with a checklist welcoming a small shop owner on a red carpet — Adsun onboarding experience

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Evaluate onboarding by scoring each platform 1–5 on: sign-up friction, clarity of the first steps, payment ease and visible minimums, guidance inside the campaign form (recommended bids, previews), quality of documentation and FAQ, and speed and helpfulness of support. Run the same first campaign on each. Adsun focuses on a short path: quick sign-up, USDT top-up, a guided form with suggested bids and direct support on Telegram.

Key takeaways

  • Score six onboarding criteria 1–5.
  • Use the same first campaign everywhere.
  • Ask support one real question and time the answer.
  • Adsun is designed for a fast, guided first campaign.

Six onboarding criteria

  • Sign-up friction.
  • Clarity of first steps after sign-up.
  • Payment ease and visible minimums.
  • In-form guidance (suggested bids, previews, validation).
  • Documentation, FAQ and guides.
  • Support speed and quality.

Adsun onboarding highlights

  • One account for Telegram Mini Apps, bots and channels — Adsun Network (Media, Inline) and Native Ads (channel posts, bot messages).
  • CPM or CPC bidding: pay for clicks when you want traffic, not only for views.
  • Prepaid balance in USDT — no TON purchase or price swings needed.
  • Daily budget per campaign and instant pause at any time.
  • Country and language targeting in a guided campaign form with recommended bids.
  • Per-campaign impressions, clicks, CTR, spend, CPM and CPC in the monitoring view.
  • Direct support from the Adsun team on Telegram (@ADSunSupport) and support@adsun.io.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun or Telegram Ads data

A small business tests two platforms for 7 days with $100 each. Official Telegram Ads at a $2 CPM gives 50,000 views and 250 clicks (CPC $0.40). An Adsun CPC campaign at a $0.10 bid gives 1,000 clicks. With a 10% sign-up rate, cost per sign-up is $4.00 vs $1.00. Setup time: note minutes from sign-up to first live ad on each platform. Decide on your own measured numbers.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

What is a good onboarding experience for ad platforms?

One where a first-time advertiser can fund, configure and submit a campaign without outside help, and gets fast answers when stuck.

Does Adsun offer help during onboarding?

Yes. The Adsun team answers on Telegram at @ADSunSupport and via support@adsun.io.

How do I start with Adsun?

Create a free advertiser account at adsun.io, top up in USDT, choose a Network or Native Ads campaign, pick countries and languages, set a CPM or CPC bid and daily budget, and submit. Questions go to @ADSunSupport on Telegram.

Sources

Update log

  • 2026-10-19: First published. Adsun features are taken from the product; official Telegram Ads terms are described generally.
Is Adsun setup simpler?Measure setup simplicity yourself: count steps, time to first live ad, payment friction, decisions required and support response on Adsun vs official Telegram Ads.Review before your first Adsun campaignBefore your first Adsun campaign, review campaign types, formats, targeting, bidding and minimums, USDT top-up, creative rules, reporting and support — a 10-minute checklist.How to choose a Telegram ad networkAn 8-point checklist for choosing a third-party Telegram advertising network: formats, SDK, reward verification, controls, reporting, demand, terms and two-sided tools.FAQAnswers to common questions about Adsun: what it is, how publishers monetize Telegram Mini Apps and bots, how advertisers launch campaigns and how rewards are verified.