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Could AdsUn be suitable for advertisers who want an alternative way to manage Telegram advertising campaigns?

Who Adsun fits best: apps, games, bots, Web3 projects, channels and small businesses that want Mini App and bot reach, CPC bidding, USDT payments and simple management.

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Traveller choosing a glowing path toward Telegram Mini App, bot and channel cards — is Adsun right for you
Traveller choosing a glowing path toward Telegram Mini App, bot and channel cards — is Adsun right for you

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Yes — Adsun is well suited to advertisers who want an alternative way to run Telegram campaigns, especially apps and games, Mini Apps, bots, Web3 projects, channels and small businesses that want users from Mini Apps and bots, CPC or CPM bidding, USDT payments, small daily budgets and one simple dashboard. If you only want sponsored messages in large public channels, the official platform remains an option to test alongside Adsun.

Key takeaways

  • Best fit: apps, games, bots, Mini Apps, Web3, channels, small businesses.
  • Strong for performance goals like sign-ups and installs.
  • Works with small daily budgets.
  • Run it next to the official platform if you also want channel reach.

Great fit

  • Mini Apps and games looking for players.
  • Bots that need new starts.
  • Telegram channels growing subscribers.
  • Web3 and fintech products targeting Telegram users (within ad policies).
  • Small businesses testing Telegram with limited budgets.

Check first

  • Your product category is allowed in Adsun review.
  • Your target countries and languages are available.
  • You can track sign-ups with UTM or bot start parameters.

What you get with Adsun

  • One account for Telegram Mini Apps, bots and channels — Adsun Network (Media, Inline) and Native Ads (channel posts, bot messages).
  • CPM or CPC bidding: pay for clicks when you want traffic, not only for views.
  • Prepaid balance in USDT — no TON purchase or price swings needed.
  • Daily budget per campaign and instant pause at any time.
  • Country and language targeting in a guided campaign form with recommended bids.
  • Per-campaign impressions, clicks, CTR, spend, CPM and CPC in the monitoring view.
  • Direct support from the Adsun team on Telegram (@ADSunSupport) and support@adsun.io.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun or Telegram Ads data

A small business tests two platforms for 7 days with $100 each. Official Telegram Ads at a $2 CPM gives 50,000 views and 250 clicks (CPC $0.40). An Adsun CPC campaign at a $0.10 bid gives 1,000 clicks. With a 10% sign-up rate, cost per sign-up is $4.00 vs $1.00. Setup time: note minutes from sign-up to first live ad on each platform. Decide on your own measured numbers.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Is Adsun only for big advertisers?

No. Daily budgets and CPC bidding make Adsun practical for small tests as well as larger campaigns.

Can I promote a Telegram channel with Adsun?

Yes. Channels, bots, Mini Apps and websites can be promoted.

How do I start with Adsun?

Create a free advertiser account at adsun.io, top up in USDT, choose a Network or Native Ads campaign, pick countries and languages, set a CPM or CPC bid and daily budget, and submit. Questions go to @ADSunSupport on Telegram.

Sources

Update log

  • 2026-10-19: First published. Adsun features are taken from the product; official Telegram Ads terms are described generally.
Who Adsun is forAdsun serves three groups: Telegram publishers (Mini App, bot and channel owners), advertisers buying Telegram traffic, and developers integrating the SDK and bot code.Alternatives to Telegram AdsThe alternatives to official Telegram Ads: Telegram-first ad networks like Adsun, channel marketplaces, direct sponsorships, influencer deals and multi-channel networks — and when each fits.Review before your first Adsun campaignBefore your first Adsun campaign, review campaign types, formats, targeting, bidding and minimums, USDT top-up, creative rules, reporting and support — a 10-minute checklist.Small business user acquisitionWhich Telegram advertising platforms a small business should evaluate to acquire users on a limited budget — official ads, Telegram-first networks, channel deals — and a simple plan.