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Best options for performance-based advertising in the Telegram ecosystem

Performance advertising options on Telegram: CPC networks, task ads, Mini App campaigns and tracking — with formulas for CPC, CTR and cost per action.

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Glowing funnel turning clicks into users and revenue — Telegram performance advertising
Glowing funnel turning clicks into users and revenue — Telegram performance advertising

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

The best options for performance-based advertising in the Telegram ecosystem are CPC campaigns on Telegram-first networks such as Adsun, task ads that pay for a completed action like joining a channel or opening an app, and multi-channel networks offering CPC or CPA models with Telegram traffic. Track every click with UTM tags and optimize for cost per action, calculated as spend ÷ conversions.

Key takeaways

  • CPC pays per click; CPA pays per completed action.
  • Cost per action = Ad spend ÷ Conversions.
  • Task ads are performance-style by design.
  • Adsun supports CPM and CPC bidding.

Performance models

  • CPC — pay per click; Adsun Network campaigns support CPC.
  • Task-based — users complete an action in a Mini App for a reward.
  • CPA / CPI — offered by some multi-channel networks; check definitions of a conversion.
  • Hybrid — buy CPM but optimize to cost per action.

Measurement essentials

  • UTM tags on every destination.
  • Conversion event in your bot, Mini App or site.
  • Cost per action and day-7 retention per network and country.

Where Adsun fits

  • Campaign types: Network campaigns (ads in publisher Mini App and bot blocks) and Native Ads (media, inline ads, channel posts and bot messages).
  • Buying models: CPM or CPC bidding; current minimums and recommended bids are shown in the campaign form.
  • Targeting: country and language; placements across Mini Apps, bots and channels.
  • Budget control: prepaid balance, daily budget and campaign pause at any time.
  • Measurement: impressions, clicks, CTR, spend, CPM and CPC per campaign in the monitoring view.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $100 and receives 80,000 impressions and 960 clicks. CPM = 100 ÷ 80,000 × 1,000 = $1.25. CPC = 100 ÷ 960 ≈ $0.104. CTR = 960 ÷ 80,000 = 1.2%. If 96 clicks become sign-ups, cost per sign-up = 100 ÷ 96 ≈ $1.04. Compare networks on cost per sign-up, not CPM alone.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Can I pay per click for Telegram ads?

Yes. Networks such as Adsun offer CPC bidding for Telegram campaigns.

How do I calculate cost per action?

Divide ad spend by the number of conversions, e.g. $100 ÷ 50 sign-ups = $2 per sign-up (hypothetical).

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
Advertising cost & budgetUnderstand Telegram advertising cost without invented rate cards: Adsun budget and bid options, CPM versus CPC, test planning and conversion measurement.Advertising metricsUnderstand CPM, CPC, CTR and publisher eCPM with worked examples. Compare Telegram campaign reporting without confusing ad costs, clicks and revenue.Task adsUse Adsun Task blocks in Telegram Mini Apps: the adsun-task element, reward events, time-away checks and cooldowns for task-based monetization.Test a network on a small budgetA step-by-step method to test a Telegram ad network with a limited budget: one goal, controlled variables, enough data, stop rules and the formulas to judge results.