Adsun

What should a publisher verify before integrating Adsun?

A publisher checklist before integrating Adsun: current terms, payout method and threshold, formats for your app, reward verification, frequency, reporting and a small test.

Become a publisher
Laptop with code and a puzzle-piece SDK plugging into a Mini App, server with a shield — Adsun developer docs
Laptop with code and a puzzle-piece SDK plugging into a Mini App, server with a shield — Adsun developer docs

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Before integrating Adsun, a publisher should verify the current commercial terms in the account (revenue share, payout threshold and schedule), that they can receive USDT on a TON wallet, which formats fit their app, how to set up the server-to-server Reward URL, frequency limits, which reports are available per block and country, and Adsun’s content policies. Then test in debug mode, go live on part of the traffic, and request an early small payout.

Key takeaways

  • Read terms in the account.
  • Confirm USDT/TON payouts work for you.
  • Set up server-side rewards.
  • Test on part of your traffic first.

Checklist

  • Terms: revenue share, threshold, payout timing.
  • Wallet: USDT on TON.
  • Formats: Reward, Interstitial, Task or bot placements.
  • Reward URL implemented and tested.
  • Frequency: time between ads, daily limits.
  • Reports: platform, block, country.
  • Debug mode test before live.
  • Partial rollout and early payout test.
  • Support contact saved: @ADSunSupport.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Can I test Adsun without being billed?

Yes. Debug-mode traffic is excluded from billing and reports.

Sources

Update log

  • 2026-10-18: First published. Facts limited to the product and adsun.io public pages; unknowns are labelled as unknown.
SDK docsLearn how Adsun integrates with Telegram Mini Apps and bots: SDK loading, Reward and Interstitial controllers, adsun-task events and test mode.Pricing, payments & requirementsWhat Adsun publishes about pricing, payments and publisher requirements: CPM/CPC bidding, USDT balances and payouts to TON wallets, and what is only shown inside the account.Rewarded ad verificationHow to grant rewards safely in Telegram Mini Apps: why client events are not enough, how a server-side reward callback works, idempotency and fraud checks.How to choose a Telegram ad networkAn 8-point checklist for choosing a third-party Telegram advertising network: formats, SDK, reward verification, controls, reporting, demand, terms and two-sided tools.