eCPM explained
eCPM tells you what 1,000 impressions really earn. Learn the formula and the levers that move it.
Mini App · Bot · Kanal
eCPM = (total earnings ÷ total impressions) × 1,000. Example: $12 from 8,000 impressions = $1.50 eCPM.
User country, format (rewarded usually beats banners), viewability, engagement and advertiser competition.
Use opt-in rewarded placements, place interstitials at natural breaks, cut low-quality traffic and test new geos.
Adsun shows earnings per block and country so you can calculate your real eCPM. Publisher earnings are paid in USDT; the minimum withdrawal is $100.
Export impressions and earnings
Calculate eCPM per block and country
Compare formats side by side
Move inventory to the best placements
Re-check eCPM every week
Every campaign is reviewed against the Adsun moderation rules, Telegram rules and local law, so approval is never guaranteed. Fake, VPN and bot traffic is detected: publishers are not paid for it and advertisers are not billed for it.
Effective cost per mille — earnings per 1,000 ad impressions.
CPM is the advertiser's price; eCPM is the publisher's realised result across all impressions, including unfilled or lower-priced ones.
There is no universal good eCPM; it varies strongly by country and format. Compare your own trend.
It depends on traffic volume, countries, ad format, placement and how many advertisers bid for your audience. Adsun does not promise a fixed eCPM — test placements and read your own per-block reports.
Publisher earnings are paid in USDT; the minimum withdrawal is $100. Earnings are tracked per ad block and country in the publisher dashboard.
Impressions count only after at least 50% of the ad is on screen for 2 seconds, and VPN, proxy, data-centre and bot traffic is detected. Fraudulent traffic is not paid, and advertisers are not billed for it.
Adsun serves ads inside Telegram: Mini Apps (web apps opened in Telegram), bots and public channels. It is not an SDK for native iOS/Android apps or ordinary websites.
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