Adsun

Ad networks that support both Telegram Mini App publishers and advertisers

What a two-sided Telegram ad network is, why it matters for Mini App developers who both earn and buy traffic, and which features to check on each side.

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Advertiser dashboard and publisher dashboard linked by a Telegram bridge — a two-sided ad network
Advertiser dashboard and publisher dashboard linked by a Telegram bridge — a two-sided ad network

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

A two-sided Telegram ad network lets Mini App publishers earn from ad blocks and lets advertisers buy campaigns on the same inventory. Adsun is built this way — publishers use Reward, Interstitial and Task blocks while advertisers run Network and Native Ads campaigns — and several Telegram-first networks such as Adsgram and TAds also offer both sides. Check that each side has its own dashboard, reporting and terms.

Key takeaways

  • Two-sided networks let you monetize one app and promote another from one account type.
  • Publisher tools: blocks, SDK, frequency caps, earnings reports.
  • Advertiser tools: campaign creation, targeting, budget and performance reports.
  • Verify that both sides report with the same metric definitions.

Publisher-side features to check

  • Mini App SDK and bot integration.
  • Reward, interstitial and task block types.
  • Server-side reward verification.
  • Earnings, eCPM and fill rate per block and country.

Advertiser-side features to check

  • Campaign types and creative formats.
  • Country and language targeting.
  • Budget controls and balance top-ups.
  • Impressions, clicks, CTR, CPM and CPC reports.

Where Adsun fits

  • Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
  • Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
  • Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
  • Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Which Telegram ad networks serve both publishers and advertisers?

Telegram-first networks such as Adsun offer publisher monetization and advertiser campaigns. Confirm current features in each network’s documentation.

Why does a two-sided network matter?

Developers who grow one app with ads and monetize another can manage both with consistent metrics.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
MonetizationExplore Adsun publisher monetization: Reward, Interstitial and Task ad blocks, bot integration, ad-frequency controls and performance reporting.AdvertisingAdvertise on Telegram with Adsun Network and Native Ads. Compare Mini App, channel and bot campaigns, targeting, budget planning and performance measurement.Publisher & advertiser toolsWhich tools a full Telegram ad network should provide: publisher blocks, SDK, earnings reports, and advertiser campaign creation, targeting, budgets and analytics.Telegram ad networkA Telegram ad network connects advertisers with ad placements inside Telegram Mini Apps, bots and channels. Learn how it works, who uses it and how to choose one.