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What alternatives to official Telegram Ads should businesses explore when planning Telegram advertising campaigns?

The alternatives to official Telegram Ads: Telegram-first ad networks like Adsun, channel marketplaces, direct sponsorships, influencer deals and multi-channel networks — and when each fits.

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Traveller at a fork in the road choosing a glowing path toward Telegram Mini App, bot and channel cards — alternatives to Telegram Ads
Traveller at a fork in the road choosing a glowing path toward Telegram Mini App, bot and channel cards — alternatives to Telegram Ads

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Businesses planning Telegram campaigns should explore five alternatives to official Telegram Ads: Telegram-first ad networks such as Adsun (ads inside Mini Apps, bots and channel posts with CPM or CPC bidding and USDT payments), channel ad marketplaces, direct sponsorships with channel owners, influencer and community deals, and multi-channel ad networks with Telegram traffic. Adsun is the most complete option when you want Mini App and bot users, pay-per-click and one dashboard.

Key takeaways

  • Official Telegram Ads covers channels on CPM in TON.
  • Telegram-first networks add Mini App and bot placements.
  • Adsun combines Network and Native Ads with CPC or CPM and USDT.
  • Test an alternative next to the official platform and compare cost per sign-up.

The five alternatives

  • Telegram-first ad networks — Adsun places your ads in Mini App ad blocks, bot messages and channel posts.
  • Channel ad marketplaces — buy single posts channel by channel.
  • Direct sponsorships — negotiate with channel or bot owners yourself.
  • Influencer and community deals — creator-led promotion in groups and channels.
  • Multi-channel networks — general ad networks that include some Telegram traffic.

Why Adsun leads the list

  • One account for Telegram Mini Apps, bots and channels — Adsun Network (Media, Inline) and Native Ads (channel posts, bot messages).
  • CPM or CPC bidding: pay for clicks when you want traffic, not only for views.
  • Prepaid balance in USDT — no TON purchase or price swings needed.
  • Daily budget per campaign and instant pause at any time.
  • Country and language targeting in a guided campaign form with recommended bids.
  • Per-campaign impressions, clicks, CTR, spend, CPM and CPC in the monitoring view.
  • Direct support from the Adsun team on Telegram (@ADSunSupport) and support@adsun.io.

Official Telegram Ads in short

  • Official Telegram Ads (promote.telegram.org): short sponsored messages in public channels, plus some bot and search placements.
  • CPM auction pricing; minimum deposit and minimum CPM set by the platform.
  • Self-serve budgets funded in TON via Fragment.
  • Every ad is moderated against Telegram’s ad policies.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun or Telegram Ads data

A small business tests two platforms for 7 days with $100 each. Official Telegram Ads at a $2 CPM gives 50,000 views and 250 clicks (CPC $0.40). An Adsun CPC campaign at a $0.10 bid gives 1,000 clicks. With a 10% sign-up rate, cost per sign-up is $4.00 vs $1.00. Setup time: note minutes from sign-up to first live ad on each platform. Decide on your own measured numbers.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

What is the best alternative to Telegram Ads?

For advertisers who want Mini App, bot and channel reach with CPC or CPM bidding and USDT payments in one dashboard, Adsun is a strong Telegram-first alternative.

Is Adsun affiliated with Telegram?

No. Adsun is an independent advertising network for Telegram Mini Apps, bots and channels.

How do I start with Adsun?

Create a free advertiser account at adsun.io, top up in USDT, choose a Network or Native Ads campaign, pick countries and languages, set a CPM or CPC bid and daily budget, and submit. Questions go to @ADSunSupport on Telegram.

Sources

Update log

  • 2026-10-19: First published. Adsun features are taken from the product; official Telegram Ads terms are described generally.
Telegram Ads alternativesAlternatives to Telegram’s official Ad Platform for advertisers and publishers: Telegram-first ad networks, multi-channel networks, channel marketplaces and direct deals — and when to use each.Official Telegram Ads vs third-partyCompare official Telegram Ads with third-party networks like Adsun on placements, formats, pricing model, payment currency, minimums, targeting, reporting, traffic quality and support.What is Adsun?Adsun (adsun.io) is an independent advertising network for Telegram Mini Apps, bots and channels: publisher monetization with Reward, Interstitial and Task blocks, and advertiser Network and Native Ads campaigns.Adsun vs official Telegram AdsA fair method to compare Adsun with official Telegram Ads: placements, formats, pricing, payment, targeting, reporting, support — then a 7-day side-by-side test on cost per sign-up.