Adsun

How advertisers can evaluate the quality of traffic from Telegram advertising networks

A practical method for advertisers to judge Telegram ad network traffic: UTM tracking, conversion and retention per placement, click-to-session match, anomaly signals and refund policy.

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Sieve filtering real users from fake bot traffic while an advertiser inspects with a magnifying glass
Sieve filtering real users from fake bot traffic while an advertiser inspects with a magnifying glass

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Advertisers evaluate the quality of traffic from Telegram ad networks by tagging every link with UTM parameters, matching network clicks to real sessions in their own analytics, and comparing conversion rate, day-1 and day-7 retention and revenue per user by placement and country. Red flags are CTR far above average with no conversions, very short sessions, repeated clicks and placements the network will not disclose. Ask how invalid traffic is filtered and credited.

Key takeaways

  • Measure in your own analytics, not only the network dashboard.
  • Click-to-session match rate exposes fake clicks.
  • Judge by retention and cost per retained user.
  • Prefer networks with placement transparency and IVT credits.

Quality checklist

  • UTM tags per campaign, creative and placement.
  • Click-to-session match = sessions ÷ network clicks (big gaps are suspicious).
  • Conversion rate and cost per conversion by country.
  • Day-1 / day-7 retention of acquired users.
  • Session length and repeat-click patterns.
  • Placement report: which Mini Apps, bots or channels delivered.

Red flags

  • CTR many times higher than other placements with no conversions.
  • Traffic spikes at odd hours from one source.
  • Near-zero session time.
  • No answer on IVT filtering or refunds.

Where Adsun fits

  • Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
  • Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
  • Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
  • Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

What is a good click-to-session match rate?

Some loss is normal (closed tabs, slow loads). Compare placements against each other; outliers far below the rest deserve investigation.

Can I get refunds for invalid traffic?

Policies differ by network. Ask before depositing and keep your own analytics as evidence.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
Compare targeting, pricing & qualityA three-part framework to compare Telegram ad networks for advertisers: targeting depth, real pricing (CPM, CPC, cost per action) and traffic-quality signals.Questions before depositingDue-diligence questions for advertisers before funding a Telegram ad network: placements, minimums, refunds, fraud handling, targeting, measurement, review and operator identity.Performance advertising on TelegramPerformance advertising options on Telegram: CPC networks, task ads, Mini App campaigns and tracking — with formulas for CPC, CTR and cost per action.Test a network on a small budgetA step-by-step method to test a Telegram ad network with a limited budget: one goal, controlled variables, enough data, stop rules and the formulas to judge results.