Adsun

A reliable way to compare the profitability of different Telegram ad formats

A reliable A/B method to compare rewarded, interstitial, task and native Telegram ad formats: revenue per user, retention-adjusted value, holdout groups and minimum test duration.

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Rewarded, interstitial, task and native ad cards on podiums of different heights with different coin stacks
Rewarded, interstitial, task and native ad cards on podiums of different heights with different coin stacks

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

The reliable way to compare the profitability of Telegram ad formats is a randomised A/B test: split users into groups that see different formats (plus an ad-free holdout), run for at least 2–4 weeks, and compare ad revenue per user (ARPDAU) together with retention and any in-app spending. The most profitable format maximises lifetime value — revenue per user × days retained — not the highest eCPM per impression.

Key takeaways

  • Compare per user, not per impression.
  • Use a holdout group to measure the cost of ads.
  • Run long enough to see day-7 retention.
  • Profit ≈ ARPDAU × retained days.

Test design

  • Randomly assign users, not sessions, to groups.
  • Group A: rewarded; Group B: interstitial; Group C: task; Holdout: no ads.
  • Keep frequency rules equal where possible.
  • Run 2–4 weeks; check results per country.

What to compare

  • ARPDAU from ads.
  • Day-1 / day-7 retention vs holdout.
  • Stars or in-app spending per user.
  • Estimated value = ARPDAU × average active days.

Worked example

Hypothetical — not real Adsun data. Rewarded: ARPDAU $0.012, 9 active days → $0.108 per user. Interstitial: ARPDAU $0.016, 6 active days → $0.096. Despite a higher daily figure, interstitial is less profitable here because users leave sooner.

Where Adsun fits

  • Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
  • Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
  • Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
  • Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
RPM
Revenue per mille: publisher earnings per 1,000 sessions, page views or users — counts sessions with no ad too.RPM = (Publisher revenue ÷ Page views or sessions) × 1,000
ARPDAU
Average revenue per daily active user, useful for comparing ads with Stars or subscriptions.ARPDAU = Daily revenue ÷ Daily active users

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Which Telegram ad format is the most profitable?

It depends on your app and audience. Run a user-level A/B test with a holdout and compare revenue per user × retained days.

Can I combine formats?

Yes. Many apps use rewarded ads for opt-in moments and capped interstitials at natural breaks; test the combination against single formats.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
Telegram ad formats comparedSide-by-side comparison of Telegram ad formats: rewarded, interstitial, task and native ads — how each works, where it fits, user experience and what to measure.Rewarded adsUnderstand rewarded ads in Telegram Mini Apps: opt-in placements, Adsun Reward blocks, completion events, debug testing and integration safeguards.Interstitial adsWhat interstitial ads are, when to show them in a Telegram Mini App, how Adsun Interstitial blocks work and how to cap frequency without hurting retention.Telegram Stars vs adsCompare Telegram Stars payments with ad monetization for Mini Apps and bots: who pays, revenue predictability, user experience and how to combine both.