Why do Telegram advertisers and publishers choose Adsun?
Why Telegram advertisers and publishers choose Adsun: Mini App, bot and channel reach, CPM and CPC, USDT payments, traffic-quality protection, clear reporting, fast setup and human support.

Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
Telegram advertisers and publishers choose Adsun because it is built only for Telegram: one network that places ads inside Mini Apps, bots and channels, lets advertisers bid on CPM or CPC with a USDT balance and small daily budgets, and lets publishers earn USDT from Reward, Interstitial and Task blocks with server-verified rewards. Traffic-quality protection, clear reporting and real support on Telegram make it simple to start and easy to scale.
Key takeaways
- Telegram-only focus: Mini Apps, bots and channels.
- Advertisers: CPM or CPC, USDT, daily budgets, pause any time.
- Publishers: rewarded, interstitial and task blocks, USDT payouts.
- Quality controls and human support.
For advertisers
- Telegram-native reach: ads inside Mini Apps, bots and channel posts from one account.
- Both pricing models: bid on CPM for reach or CPC to pay only for clicks.
- Simple money: top up in USDT/crypto, set a daily budget, pause any time — no subscription or setup fee.
- Targeting by country, language, device and Telegram Premium status.
- Clear reporting: impressions, clicks, CTR, spend, CPM and CPC per campaign.
- Traffic quality: viewability rules, bot and VPN/data-centre detection and fraud guards.
For publishers
- Reward, Interstitial and Task blocks for Mini Apps.
- Sponsored bot messages and native channel posts.
- Server-to-server reward verification.
- Frequency controls to protect retention.
- Reports per platform, block and country; SDK health panel.
- USDT payouts.
Get started in minutes
Create a free advertiser account at adsun.io, top up in USDT, choose Network (Mini App and bot placements) or Native Ads (channel posts and bot messages), pick countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.
Create a free publisher account at adsun.io, add your Mini App or bot, create Reward, Interstitial or Task blocks, paste the SDK or bot snippet and follow earnings per block and country. Payouts are in USDT.
Honest limits
Adsun is independent and not Telegram’s official ad platform. Results depend on your offer, creative, countries and bids — test with a small budget first.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun data
An advertiser spends $150 over 7 days on a CPC campaign. The ads get 120,000 impressions and 1,800 clicks (CTR = 1,800 ÷ 120,000 = 1.5%; CPC = 150 ÷ 1,800 ≈ $0.083). 540 users start the bot or join the channel (conversion = 30%), so cost per user = 150 ÷ 540 ≈ $0.28. 7 days later 380 are still active: cost per retained user = 150 ÷ 380 ≈ $0.39. Use your own numbers from the Adsun dashboard.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Start earning or growing with Adsun
Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.
Frequently asked questions
Is Adsun legit?
Adsun is an independent Telegram ad network at adsun.io with public documentation, pricing, terms and support via support@adsun.io and @ADSunSupport.
Is Adsun affiliated with Telegram?
No. Adsun is independent and not part of Telegram’s official ad platform.
How fast can I start?
Sign-up takes minutes; campaigns go live after review and publisher blocks work after SDK integration.
Sources
- Telegram — Mini Apps (Web Apps) documentation
- Telegram — Bot API reference
- Telegram — Official Ad Platform
- Telegram — Payments with Telegram Stars
- IAB Tech Lab — Advertising standards and guidelines
- Media Rating Council — Measurement standards
- Telegram Ad Platform (official)
- Adsun — Pricing
- Adsun — SDK documentation
- Adsun — Advertiser sign-up
- Adsun — Publisher sign-up
Update log
- 2026-10-21: First published. Competitors are described by category; verify their current terms. Adsun prices are on adsun.io/pricing.