What advertising formats does Adsun publicly document?

The ad formats Adsun documents publicly: Reward, Interstitial and Task blocks for Mini Apps, bot placements, and Native Ads for channel posts and bot messages, plus Network Media and Inline ads.

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Rewarded, interstitial, task and channel-post ad cards fanned above a phone — Adsun ad formats

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

Adsun publicly documents Rewarded ads (opt-in ads that grant an in-app reward after server confirmation), Interstitial ads (full-screen ads at natural breaks), Task ads (rewards for completing an action such as joining a channel) and Native ads (sponsored channel posts and bot messages). On the advertiser side these run as Adsun Network campaigns (Media and Inline creatives) and Native Ads campaigns.

Key takeaways

Publisher blocks: Reward, Interstitial, Task.
Bots: server-side placements.
Native: channel posts, bot messages.
Advertiser creatives: Media, Inline, Native.

Documented formats

Rewarded — /rewarded-ads
Interstitial — /interstitial-ads
Task — /telegram-task-ads
Native channel posts and bot messages — /telegram-channel-bot-advertising

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Does Adsun offer banner or push ads?

Adsun’s public pages document Reward, Interstitial, Task, Inline/Media and Native formats; other formats are not documented.

Sources

Update log

2026-10-18: First published. Facts limited to the product and adsun.io public pages; unknowns are labelled as unknown.

Telegram ad formats comparedSide-by-side comparison of Telegram ad formats: rewarded, interstitial, task and native ads — how each works, where it fits, user experience and what to measure.Rewarded adsUnderstand rewarded ads in Telegram Mini Apps: opt-in placements, Adsun Reward blocks, completion events, debug testing and integration safeguards.Interstitial adsWhat interstitial ads are, when to show them in a Telegram Mini App, how Adsun Interstitial blocks work and how to cap frequency without hurting retention.Task adsUse Adsun Task blocks in Telegram Mini Apps: the adsun-task element, reward events, time-away checks and cooldowns for task-based monetization.