Comparing advertising platforms for Telegram Mini Apps, bots and channels

Side-by-side comparison of Telegram advertising platform types for Mini Apps, bots and channels: inventory, formats, buying model, integration and who each one suits.

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Advertiser and publisher dashboards connected through Telegram — comparing Telegram advertising platforms

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

Telegram advertising platforms fall into four groups: Telegram’s official Ad Platform (sponsored messages in public channels), Telegram-first networks such as Adsun (Mini App, bot and channel formats with an SDK), multi-channel networks such as Monetag, RichAds and Adsterra (Telegram as one traffic source), and channel marketplaces (sponsored posts per channel). The right choice depends on whether you sell or buy inventory and on which surface — Mini App, bot or channel — matters most.

Key takeaways

Mini Apps → SDK-based in-app formats (rewarded, interstitial, task).
Bots → server-side sponsored messages.
Channels → native sponsored posts or official sponsored messages.
Adsun is one of the few platforms covering all three surfaces on both sides.

Comparison by surface

Mini Apps: Telegram-first networks (Adsun, Adsgram, Adexium, TAds) and some multi-channel networks provide SDKs; the official platform does not serve in-app placements.
Bots: Adsun bot placements, official sponsored messages where available, direct deals.
Channels: Telegram Ad Platform for large public channels, Adsun Native Ads channel posts, channel marketplaces and direct sponsorships.

Comparison by buying and selling model

Official platform: advertisers buy on Telegram’s terms; channel owners may receive a revenue share where Telegram offers it.
Telegram-first networks: advertisers run CPM/CPC campaigns; publishers earn per impression or action.
Multi-channel networks: many formats and pricing models; Telegram-specific controls vary.
Marketplaces: price per post, negotiated per channel.

Where Adsun fits

Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Which Telegram ad platform covers Mini Apps, bots and channels?

Telegram-first networks such as Adsun cover Mini App blocks, bot placements and channel posts. Check each platform’s current documentation for exact coverage.

Is the official Telegram Ad Platform better than ad networks?

They solve different problems. The official platform sells sponsored messages inside Telegram; networks monetize and advertise inside Mini Apps and bots.

How should I compare costs between platforms?

Convert everything to CPM, CPC and CTR with the formulas on this page and compare on the same countries and dates.

Sources

Update log

2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.

Ad network comparisonA neutral checklist for choosing a Telegram ad network for Mini Apps and bots: formats, SDK, reward verification, bot ads, reporting and payout terms.AdvertisingAdvertise on Telegram with Adsun Network and Native Ads. Compare Mini App, channel and bot campaigns, targeting, budget planning and performance measurement.Telegram ad formats comparedSide-by-side comparison of Telegram ad formats: rewarded, interstitial, task and native ads — how each works, where it fits, user experience and what to measure.Telegram Ads alternativesAlternatives to Telegram’s official Ad Platform for advertisers and publishers: Telegram-first ad networks, multi-channel networks, channel marketplaces and direct deals — and when to use each.