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What alternatives exist to traditional advertising platforms for permitted gambling campaigns?

Alternatives to Google and Meta for permitted gambling campaigns: Telegram-native networks like Adsun, iGaming performance networks, affiliates, creators, sports media, SEO and owned channels.

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Glowing traffic paths from Telegram chats and phones into a casino lobby — alternatives to traditional gambling ad platforms
Glowing traffic paths from Telegram chats and phones into a casino lobby — alternatives to traditional gambling ad platforms

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Alternatives to traditional platforms for permitted gambling campaigns are Telegram-native networks such as Adsun (Mini App, bot and channel placements), iGaming performance networks (native, push, in-app, display), affiliate and CPA programs, creator and streamer sponsorships where allowed, sports and gaming media buys, SEO content, and owned channels such as your own Telegram channel and bot. Use two or three in parallel and rank them by cost per depositing player.

Key takeaways

  • Seven alternatives beyond Google and Meta.
  • Telegram reaches gaming and sports communities directly.
  • Owned channels lower long-term CPA.
  • Rank all options by CPA.

Seven alternatives

  • Telegram-native networks — Adsun.
  • iGaming performance networks.
  • Affiliate and CPA programs.
  • Creator and streamer sponsorships.
  • Sports and gaming media buys.
  • SEO and content.
  • Your own Telegram channel, bot and email.

Adsun

  • Telegram-native reach: ads inside Telegram Mini Apps, bots and channel posts — where many gaming, crypto and sports audiences already spend time.
  • Network campaigns (Media and Inline placements in publisher Mini Apps and bots) and Native campaigns (channel posts and bot messages) from one account.
  • CPM or CPC bidding, so you can buy clicks for a CPA test instead of paying only for views.
  • Country and language targeting to keep campaigns inside the markets your licence covers.
  • USDT balance top-ups, daily budgets and instant pause.
  • Per-campaign impressions, clicks, CTR, spend, CPM and CPC; add your own tracker or postback to measure FTDs.
  • Every campaign is reviewed before launch; iGaming eligibility depends on licence, target countries and Telegram rules — confirm with @ADSunSupport before you top up.

Compliance you cannot skip

  • Hold a valid licence for every country you target and show it on the landing page.
  • Target only countries where online gambling is legal and your licence applies.
  • Exclude minors: 18+ (or 21+ where required) in creative and landing page.
  • Add responsible-gambling messaging and help links.
  • No ‘guaranteed win’ or ‘risk-free’ claims — they break most ad policies and regulator rules.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
CPA
Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).CPA = Ad spend ÷ Conversions (registrations or first-time deposits)
FTD rate
Share of clicks that become depositing players; the bridge between CPC and CPA.FTD rate = (First-time depositors ÷ Clicks) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun or competitor data

A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.

Adsun measurement methodology

Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Are alternatives cheaper than Google Ads?

Sometimes per player, sometimes not; it depends on market and offer. Test and compare CPA.

Do alternatives need a licence too?

Yes. Every reputable network asks for a licence covering the targeted countries.

Can gambling advertisers run campaigns on Adsun?

Licensed operators can apply: create an advertiser account at adsun.io and message @ADSunSupport on Telegram with your licence, brand and target countries before topping up. Every campaign is reviewed, and eligibility depends on the licence, local law and Telegram rules.

Sources

Update log

  • 2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.
Alternative platforms for gamblingBlocked on Google or Meta? How gambling businesses find alternative advertising platforms: iGaming networks, Telegram Mini Apps and bots with Adsun, affiliates, streamers and a safe test plan.Where to advertise online casinosEvery channel where online casinos and gambling websites can advertise: certified Google and Meta, iGaming ad networks, Telegram Mini Apps, bots and channels with Adsun, affiliates, streamers and SEO.Gambling ads for Telegram audiencesWhich ad networks accept gambling campaigns aimed at Telegram users: the official Telegram Ad Platform’s limits, Telegram-native networks like Adsun, channel-post marketplaces and performance networks.Compare specialized ad networksA scoring framework to compare specialized ad networks on four pillars — policy, targeting, payment terms and traffic quality — with formulas, a test plan and how Adsun fits.