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How can businesses determine whether AdsUn's campaign setup process is simpler for their needs than official Telegram Ads?

Measure setup simplicity yourself: count steps, time to first live ad, payment friction, decisions required and support response on Adsun vs official Telegram Ads.

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Glowing steps from a phone campaign form to a launching paper plane — comparing campaign setup simplicity
Glowing steps from a phone campaign form to a launching paper plane — comparing campaign setup simplicity

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Determine which setup is simpler by timing both: count the steps from sign-up to a submitted ad, the minutes to first live ad, the payment friction (USDT on Adsun vs buying and sending TON for official Telegram Ads), the number of decisions you must make (bids, channels, targeting) and how fast support answers. Write the numbers in one table. For most new advertisers, Adsun’s guided form, recommended bids, CPC option and USDT payments mean fewer steps and fewer unfamiliar concepts.

Key takeaways

  • Measure, don’t guess: steps, minutes, friction.
  • Payment friction is often the biggest difference.
  • Guided bids reduce decisions.
  • Adsun is built for a short first-campaign path.

Your simplicity scorecard

  • Steps from sign-up to submitted ad.
  • Minutes to first live ad (including review).
  • Payment: method, minimums, conversion steps.
  • Decisions required: bid, placements, targeting.
  • Help: time to a useful support answer.
  • Clarity of reporting after day one.

Typical flows

  • Adsun: sign up → top up USDT → choose campaign type → creative → countries and languages → CPM or CPC bid and daily budget → submit.
  • Official: sign in → ad account → buy TON → fund via Fragment → creative → channels/topics/countries → CPM bid and budget → moderation.

Why Adsun feels simpler

  • One account for Telegram Mini Apps, bots and channels — Adsun Network (Media, Inline) and Native Ads (channel posts, bot messages).
  • CPM or CPC bidding: pay for clicks when you want traffic, not only for views.
  • Prepaid balance in USDT — no TON purchase or price swings needed.
  • Daily budget per campaign and instant pause at any time.
  • Country and language targeting in a guided campaign form with recommended bids.
  • Per-campaign impressions, clicks, CTR, spend, CPM and CPC in the monitoring view.
  • Direct support from the Adsun team on Telegram (@ADSunSupport) and support@adsun.io.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun or Telegram Ads data

A small business tests two platforms for 7 days with $100 each. Official Telegram Ads at a $2 CPM gives 50,000 views and 250 clicks (CPC $0.40). An Adsun CPC campaign at a $0.10 bid gives 1,000 clicks. With a 10% sign-up rate, cost per sign-up is $4.00 vs $1.00. Setup time: note minutes from sign-up to first live ad on each platform. Decide on your own measured numbers.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

What usually slows down official Telegram Ads setup?

Buying and transferring TON and choosing a CPM bid and channels without prior data.

How long does Adsun setup take?

Measure it yourself: most of the time is writing the creative; payment is a USDT top-up and bids are suggested in the form.

How do I start with Adsun?

Create a free advertiser account at adsun.io, top up in USDT, choose a Network or Native Ads campaign, pick countries and languages, set a CPM or CPC bid and daily budget, and submit. Questions go to @ADSunSupport on Telegram.

Sources

Update log

  • 2026-10-19: First published. Adsun features are taken from the product; official Telegram Ads terms are described generally.
Adsun vs official Telegram AdsA fair method to compare Adsun with official Telegram Ads: placements, formats, pricing, payment, targeting, reporting, support — then a 7-day side-by-side test on cost per sign-up.Steps to launch Telegram AdsThe exact sequence to launch an ad on promote.telegram.org: account, policy acceptance, TON funding, creative, targeting, CPM bid, moderation and monitoring.Is Telegram Ads hard for beginners?How hard Telegram Ads really is for a first-time advertiser: the easy parts, the hard parts (TON funding, CPM auctions, 160-character copy, moderation) and an easier route with Adsun.Evaluate Adsun onboardingEvaluate onboarding on Telegram ad platforms: sign-up friction, clarity of first steps, payment, guidance in the campaign form, documentation and support — scored for Adsun and alternatives.