How can I get more users for my Telegram bot?

Grow a Telegram bot: onboarding that converts, referral loops, inline mode and sharing, bot catalogs, channel promotion, paid campaigns on Mini Apps and bots, and retention metrics.

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Friendly robot holding a phone leading a growing line of user avatars and an upward arrow — getting more Telegram bot users

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

To get more Telegram bot users, make the first message deliver value in seconds, add a referral loop that rewards invites, enable sharing (inline mode, share buttons, deep links), list the bot in catalogs and relevant channels, and run paid campaigns that send Telegram users straight to /start — for example Adsun campaigns in Mini Apps, bots and channels with CPC bidding. Track start-to-active rate and day-1 and day-7 retention so you scale only sources that bring users who stay.

Key takeaways

Onboarding decides whether new users stay.
Referral loops are the cheapest growth engine.
Deep links with start parameters let you measure every source.
Paid CPC campaigns bring bot starts on demand.

Fix onboarding first

One clear value proposition in the first reply.
Buttons instead of typed commands.
A result within three taps.
Optional sign-up steps later, not first.

Free growth loops

Referral rewards with personal deep links (t.me/yourbot?start=ref123).
Inline mode so users share results in any chat.
Shareable results cards and leaderboards.
Listings in bot catalogs and niche channels.

Paid growth

To grow faster, run a paid Adsun campaign that shows your channel, bot or Mini App to Telegram users inside other Mini Apps, bots and channels, with CPM or CPC bidding and a small daily budget.

Use a unique start parameter per campaign so the bot records which ad brought each user.

Metrics that matter

Cost per start = ad spend ÷ new /start users.
Activation = users who complete the main action ÷ starts.
Day-1 and day-7 retention.
Revenue per user, so you know how much you can pay per start.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Telegram or Adsun data

A niche channel has 8,000 subscribers and averages 2,400 views per post (view rate = 2,400 ÷ 8,000 = 30%). It publishes 3 sponsored posts a week at a negotiated $12 per 1,000 views: 3 × 2.4 × $12 = $86.40 per week. Its companion Mini App shows 40,000 rewarded impressions a week at a $1.50 eCPM: 40,000 ÷ 1,000 × $1.50 = $60. Total ≈ $146 a week. Replace every number with your own dashboard data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

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Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

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Frequently asked questions

How do I promote my Telegram bot for free?

Use referral rewards, inline sharing, catalogs, niche channels and cross-promotion with other bots.

Can I advertise a Telegram bot?

Yes. Telegram Ads, sponsored channel posts and ad networks like Adsun can send users directly to your bot.

How do I earn from the users I get?

Add sponsored messages or Mini App ad blocks through Adsun, sell premium features for Stars, or both.

Sources

Update log

2026-10-21: First published. Telegram Stars, ad revenue sharing and paid subscription terms are described generally; check telegram.org for current rules.

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