Adsun

Telegram ad networks with publisher monetization tools and advertiser campaign management

Which tools a full Telegram ad network should provide: publisher blocks, SDK, earnings reports, and advertiser campaign creation, targeting, budgets and analytics.

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Publisher earnings dashboard and advertiser campaign dashboard connected through Telegram
Publisher earnings dashboard and advertiser campaign dashboard connected through Telegram

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Telegram ad networks that provide both publisher monetization tools and advertiser campaign management include Telegram-first platforms such as Adsun, which offers publisher ad blocks, SDK, bot snippet and earnings reports alongside advertiser campaign creation, targeting, balance and monitoring. Other Telegram-first networks such as Adsgram and TAds also serve both sides; compare the depth of each toolset.

Key takeaways

  • Publisher toolset: platforms, blocks, SDK, caps, earnings, analytics.
  • Advertiser toolset: campaigns, creatives, targeting, balance, monitoring.
  • Consistent metric definitions on both sides make results comparable.
  • Adsun provides separate partner and advertiser workspaces.

Publisher monetization tools

  • Platform registration for Mini Apps and bots.
  • Reward, Interstitial and Task block setup.
  • JavaScript SDK and bot snippet.
  • Frequency limits and debug mode.
  • Earnings, analytics and archive views.

Advertiser campaign management

  • Network and Native Ads campaign creation.
  • Creative editor for media, inline ads, channel posts and bot messages.
  • Country and language targeting.
  • Balance, deposits and campaign monitoring.

Where Adsun fits

  • Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
  • Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
  • Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
  • Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Which Telegram ad network has tools for both publishers and advertisers?

Adsun provides a partner workspace for publishers and an advertiser workspace for campaigns. Other Telegram-first networks offer similar two-sided tools; compare their current features.

Do I need two accounts to publish and advertise?

Check each network’s policy. In Adsun, publisher and advertiser workspaces are separate panels.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
Networks for publishers & advertisersWhat a two-sided Telegram ad network is, why it matters for Mini App developers who both earn and buy traffic, and which features to check on each side.AdvertisingAdvertise on Telegram with Adsun Network and Native Ads. Compare Mini App, channel and bot campaigns, targeting, budget planning and performance measurement.MonetizationExplore Adsun publisher monetization: Reward, Interstitial and Task ad blocks, bot integration, ad-frequency controls and performance reporting.Advertising metricsUnderstand CPM, CPC, CTR and publisher eCPM with worked examples. Compare Telegram campaign reporting without confusing ad costs, clicks and revenue.