How do you calculate the ROI of Telegram ads?

Calculate the ROI of Telegram ads: CPM, CPC, CTR, cost per subscriber, cost per user, LTV, ROAS and payback period formulas, a worked hypothetical example and how to read Adsun reports.

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Calculator, gold coins and a rising ROI chart next to a Telegram campaign dashboard — calculating Telegram ad ROI

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

Telegram ad ROI = (revenue from the campaign − ad spend) ÷ ad spend × 100%. To calculate it, track spend, clicks and conversions per campaign, compute cost per subscriber or user (spend ÷ conversions), estimate value per user (LTV) from your own revenue data, and compare: if LTV is higher than cost per user, the campaign is profitable. Adsun reports show spend, impressions, clicks and CTR per campaign and country, so you can cut weak segments and scale winners.

Key takeaways

ROI = (revenue − spend) ÷ spend.
Cost per user must be lower than LTV.
Payback period shows how fast money returns.
Optimise by country and creative in Adsun reports.

Key formulas

CPM = spend ÷ impressions × 1,000.
CPC = spend ÷ clicks.
CTR = clicks ÷ impressions.
Cost per user = spend ÷ new users.
ROAS = revenue ÷ spend.
Payback = cost per user ÷ monthly revenue per user.

Measure with Adsun

Create a free advertiser account at adsun.io, top up in USDT, choose Network or Native Ads, target countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Tag links with UTM or bot start parameters to connect clicks to sign-ups and revenue.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Telegram or Adsun data

A channel owner spends $200 on an Adsun CPC campaign at $0.04 per click = 5,000 clicks. 35% join = 1,750 subscribers, cost per subscriber ≈ $0.11. Those subscribers produce 1,200 extra views per post, 2 posts a day = 72,000 views a month; at a $1.50 CPM from sponsored posts that is $108 a month, so the spend pays back in about 2 months. Replace every figure with your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up free Start advertising

Frequently asked questions

What is a good ROI for Telegram ads?

Any positive ROI within your payback target; it varies by business model.

CPM or CPC for ROI?

CPC makes cost per visitor predictable; CPM can be cheaper with strong creatives. Test both.

How long should I test?

Until each segment has enough conversions to compare reliably.

Sources

Update log

2026-10-21: First published. Telegram features are described generally; check telegram.org for current rules.

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