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How do I promote a mobile app on Telegram?

Drive app installs from Telegram: channel posts, bot messages, Mini App placements, CPC bidding, store links with tracking, country targeting and cost per install — with Adsun.

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App icon with a download arrow launching from a Telegram phone with store badges and rising bars — promoting a mobile app on Telegram
App icon with a download arrow launching from a Telegram phone with store badges and rising bars — promoting a mobile app on Telegram

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

To promote a mobile app on Telegram, advertise where Telegram users already engage — sponsored channel posts, bot messages and placements inside Mini Apps — with a tracked App Store or Google Play link, target the countries and languages you serve, and bid on CPC so you pay for store visits. Adsun runs all these placements from one account; measure cost per install and day-7 retention through your attribution tool.

Key takeaways

  • Telegram reaches large mobile audiences in many countries.
  • Use tracked store links for attribution.
  • CPC bidding aligns cost with store visits.
  • Device targeting (iOS/Android) avoids wasted clicks.

Placements that drive installs

  • Native channel posts in your app’s niche.
  • Sponsored bot messages.
  • Inline and interstitial placements in Mini Apps.
  • Your own channel and bot for retargeting.

Launch on Adsun

Create a free advertiser account at adsun.io, top up in USDT, choose Network (Mini App and bot placements) or Native Ads (channel posts and bot messages), pick countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Use device targeting to send iOS users to the App Store and Android users to Google Play.

Metrics

  • Cost per install = spend ÷ installs.
  • Install rate = installs ÷ clicks.
  • Day-7 retention and revenue per install.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $150 over 7 days on a CPC campaign. The ads get 120,000 impressions and 1,800 clicks (CTR = 1,800 ÷ 120,000 = 1.5%; CPC = 150 ÷ 1,800 ≈ $0.083). 540 users start the bot or join the channel (conversion = 30%), so cost per user = 150 ÷ 540 ≈ $0.28. 7 days later 380 are still active: cost per retained user = 150 ÷ 380 ≈ $0.39. Use your own numbers from the Adsun dashboard.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up freeStart advertising

Frequently asked questions

Can Telegram ads drive app installs?

Yes. Clicks from channel posts, bots and Mini Apps can go straight to app stores with tracked links.

Should I bid CPM or CPC for installs?

CPC is usually easier to control for installs; CPM can be cheaper when your creative has a high CTR.

Does Adsun support device targeting?

Yes, campaigns can target iOS, Android or desktop.

Sources

Update log

  • 2026-10-21: First published. Competitors are described by category; verify their current terms. Adsun prices are on adsun.io/pricing.
Telegram CPC advertisingPay per click on Telegram: how CPC campaigns work, when CPC beats CPM, how to set bids and budgets, creative tips and how Adsun offers CPC bidding across Mini Apps, bots and channels.Targeting & optimizationPlan Adsun Telegram ad targeting using available countries, languages, devices and placements; compare creatives and evaluate destination outcomes.Performance advertising on TelegramPerformance advertising options on Telegram: CPC networks, task ads, Mini App campaigns and tracking — with formulas for CPC, CTR and cost per action.Launch a Telegram campaignLearn how to advertise on Telegram with Adsun: choose Network or Native Ads, prepare creatives, set targeting and budgets, and measure campaign results.