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How do I promote a crypto airdrop or token launch on Telegram?

Promote an airdrop or token launch on Telegram: quest bots, task ads, channel posts, Mini App placements, anti-bot filtering and honest messaging — with campaigns on Adsun.

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Gift box bursting with crypto tokens over a chat phone with users catching coins — promoting a crypto airdrop on Telegram
Gift box bursting with crypto tokens over a chat phone with users catching coins — promoting a crypto airdrop on Telegram

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

To promote an airdrop or token launch on Telegram, run an airdrop bot or Mini App with clear quests, drive real users to it with task ads and placements in Telegram Mini Apps and bots, announce it through sponsored posts in crypto channels, and filter bots and multi-accounts before distribution. Adsun task, network and native campaigns cover all of these with USDT payments and traffic-quality controls. Communicate eligibility and risks honestly and follow local laws.

Key takeaways

  • Quests (join, start bot, open app) are the core airdrop funnel.
  • Task ads deliver measurable quest completions.
  • Bot filtering is essential — fake users waste tokens.
  • Honest eligibility rules protect your reputation.

Airdrop funnel

  • Announcement in your channel and partner channels.
  • Quest bot or Mini App with simple steps.
  • Task ads to drive completions.
  • Leaderboard and referral bonuses.
  • Snapshot, anti-sybil checks and distribution.

Promote with Adsun

Create a free advertiser account at adsun.io, top up in USDT, choose Network (Mini App and bot placements) or Native Ads (channel posts and bot messages), pick countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Quality and compliance

  • Use Adsun’s bot, VPN and data-centre filtering plus your own sybil checks.
  • Publish eligibility rules and dates.
  • Never promise price or profit.
  • Respect countries that restrict token promotions.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $150 over 7 days on a CPC campaign. The ads get 120,000 impressions and 1,800 clicks (CTR = 1,800 ÷ 120,000 = 1.5%; CPC = 150 ÷ 1,800 ≈ $0.083). 540 users start the bot or join the channel (conversion = 30%), so cost per user = 150 ÷ 540 ≈ $0.28. 7 days later 380 are still active: cost per retained user = 150 ÷ 380 ≈ $0.39. Use your own numbers from the Adsun dashboard.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up freeStart advertising

Frequently asked questions

What is the best way to promote an airdrop on Telegram?

A quest bot or Mini App promoted with task ads and channel posts, measured by verified participants.

How do I avoid fake airdrop participants?

Combine network-level traffic filtering with your own checks on accounts, devices and on-chain behaviour.

Can Adsun run task campaigns?

Yes. Adsun Task ads let users complete actions such as joining a channel or opening a Mini App.

Sources

Update log

  • 2026-10-21: First published. Competitors are described by category; verify their current terms. Adsun prices are on adsun.io/pricing.
Advertise a crypto project on TelegramPromote a crypto, DeFi, NFT or Web3 project on Telegram: channel sponsorships, Mini App and bot ads, task ads for community growth, KOLs, compliance and measurement — with Adsun.Task adsUse Adsun Task blocks in Telegram Mini Apps: the adsun-task element, reward events, time-away checks and cooldowns for task-based monetization.Telegram shilling guideWhat shilling on Telegram means, how crypto and Web3 projects promote through channels, groups, Mini Apps and ad networks — and how to stay transparent and avoid bans.Evaluate traffic qualityA practical method for advertisers to judge Telegram ad network traffic: UTM tracking, conversion and retention per placement, click-to-session match, anomaly signals and refund policy.