How do I sell ads on my Telegram channel?

Sell sponsored posts on a Telegram channel: build a media kit, set prices from views, find advertisers, agree terms, publish and report — plus how a native ad network fills slots automatically.

Become a publisher

Price tag and handshake above a smartphone feed with a highlighted sponsored post and coins — selling ads on a Telegram channel

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

To sell ads on a Telegram channel, prepare a one-page media kit (niche, average views, audience countries and languages, past results), set a price per post from average views, list the channel on marketplaces or contact brands in your niche, agree terms in writing (format, date, pin time, deletion, payment upfront), publish the post clearly marked as an ad and send a short report afterwards. To fill slots without negotiating each deal, connect your channel to a native ad network such as Adsun Native Ads.

Key takeaways

A media kit makes you look professional and speeds up deals.
Price from average views and your target CPM.
Always take payment upfront and confirm terms in writing.
An ad network fills empty slots automatically.

Build a media kit

Channel link, niche and a one-sentence audience description.
Average views per post (last 30 days) and view rate.
Top countries and languages from channel statistics.
Ad formats you offer and your posting rules.
Two or three examples of past sponsored posts.

Find advertisers

Channel ad marketplaces and exchanges.
Brands, apps and bots already advertising in your niche.
Other channel owners who buy cross-promotion.
Adsun Native Ads, where advertisers buy channel posts directly.

Agree terms and deliver

Format, posting time, pin duration and how long the post stays.
Prepayment, refund rules and what happens if the post is deleted early.
Label the post as an ad.
Send a report with views and, if available, clicks after 24–48 hours.

Protect your channel

Reject scams, misleading offers and products you would not recommend. Keep sponsored posts to a ratio your readers accept and watch unsubscribes after each one.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Telegram or Adsun data

A niche channel has 8,000 subscribers and averages 2,400 views per post (view rate = 2,400 ÷ 8,000 = 30%). It publishes 3 sponsored posts a week at a negotiated $12 per 1,000 views: 3 × 2.4 × $12 = $86.40 per week. Its companion Mini App shows 40,000 rewarded impressions a week at a $1.50 eCPM: 40,000 ÷ 1,000 × $1.50 = $60. Total ≈ $146 a week. Replace every number with your own dashboard data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up free Start advertising

Frequently asked questions

Where can I find advertisers for my Telegram channel?

Through channel marketplaces, direct outreach to brands in your niche, other channel owners and native ad networks such as Adsun.

How do I price a sponsored post?

Multiply average views by your target CPM and divide by 1,000, then adjust for niche, pin time and demand.

Should I accept every ad offer?

No. Irrelevant or scam ads cost subscribers and trust, which lowers future income.

Sources

Update log

2026-10-21: First published. Telegram Stars, ad revenue sharing and paid subscription terms are described generally; check telegram.org for current rules.

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