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How to buy native advertising placements in Telegram Mini Apps

Step-by-step: buying native ad placements in Telegram Mini Apps through an ad network or directly — formats, creative rules, bidding and measurement.

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Native product ad card shown inside a Telegram Mini App
Native product ad card shown inside a Telegram Mini App

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

To buy native advertising placements in Telegram Mini Apps, create an advertiser account on a Telegram-first ad network such as Adsun, choose a native or inline format, upload a creative that matches the Mini App look, set country targeting and a CPM or CPC bid, fund your balance and launch. Alternatively, negotiate directly with Mini App owners. Track clicks and sign-ups with UTM tags.

Key takeaways

  • Native ads blend into the Mini App interface and must still be labelled as ads.
  • Networks give access to many Mini Apps at once.
  • Direct deals need contracts and your own measurement.
  • Adsun Native Ads offers media and inline formats plus channel and bot placements.

Steps with an ad network

  • Create an advertiser account.
  • Choose Native Ads and a format (media or inline).
  • Write a short headline, description and call to action; upload an image.
  • Select countries and languages.
  • Set a CPM or CPC bid and daily budget.
  • Fund the balance, submit for review and launch.
  • Monitor CTR and cost per sign-up; pause weak creatives.

Native creative tips

  • Match the tone of the host app; avoid clickbait.
  • One clear benefit and one call to action.
  • Test two or three variants.
  • Use UTM parameters on the destination link.

Where Adsun fits

  • Campaign types: Network campaigns (ads in publisher Mini App and bot blocks) and Native Ads (media, inline ads, channel posts and bot messages).
  • Buying models: CPM or CPC bidding; current minimums and recommended bids are shown in the campaign form.
  • Targeting: country and language; placements across Mini Apps, bots and channels.
  • Budget control: prepaid balance, daily budget and campaign pause at any time.
  • Measurement: impressions, clicks, CTR, spend, CPM and CPC per campaign in the monitoring view.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $100 and receives 80,000 impressions and 960 clicks. CPM = 100 ÷ 80,000 × 1,000 = $1.25. CPC = 100 ÷ 960 ≈ $0.104. CTR = 960 ÷ 80,000 = 1.2%. If 96 clicks become sign-ups, cost per sign-up = 100 ÷ 96 ≈ $1.04. Compare networks on cost per sign-up, not CPM alone.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

What is a native ad in a Telegram Mini App?

An ad designed to look like part of the Mini App interface, such as an inline card, while being clearly labelled as sponsored.

Can I choose specific Mini Apps?

It depends on the network. Adsun Native Ads includes publisher selection for native placements; check the campaign form for current options.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
Promote a Mini AppPlan Telegram Mini App user acquisition with Adsun: campaign formats, destination checks, creative preparation and measurement beyond clicks.Channel & bot campaignsExplore Adsun Native Ads for Telegram channel posts and bot messages: format selection, placement review, destination preparation and reporting caveats.Advertise via bots & Mini AppsWhere advertisers can place ads inside Telegram bots and Mini Apps: Telegram-first ad networks, the official platform, multi-channel networks and direct deals — with formats and metrics.Telegram ad formats comparedSide-by-side comparison of Telegram ad formats: rewarded, interstitial, task and native ads — how each works, where it fits, user experience and what to measure.