How can publishers monetize Telegram traffic when mainstream ad networks reject their content category?

Options for Telegram publishers whose content category mainstream ad networks reject: Telegram-native ad networks like Adsun, specialised networks, sponsorships, affiliates, Stars and paid content.

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Telegram Mini App ad blocks dropping coins into a wallet beside an open glowing door and a closed one — monetizing rejected Telegram traffic

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-19

Quick answer

When mainstream ad networks reject their category, Telegram publishers can apply to Telegram-native ad networks such as Adsun, which review Mini Apps and bots on their own criteria and pay for Reward, Interstitial and Task ad blocks; join specialised networks for their vertical; sell direct sponsorships and channel posts; use affiliate programs; and charge users directly with Telegram Stars or paid content. First check why you were rejected — content, traffic quality or country — and fix what you can.

Key takeaways

Find the reason for rejection first.
Telegram-native networks review on Telegram-specific criteria.
Mix ads, sponsorships, affiliates and Stars.
Content must still follow Telegram’s terms and local law.

Why mainstream networks reject Telegram publishers

Content category (gambling, adult-related, crypto, unofficial content).
Traffic not on the open web (Mini Apps, bots).
Low traffic quality or incentivised traffic.
Unsupported countries.

Monetization options

Adsun: Reward, Interstitial and Task blocks in Mini Apps, plus bot placements.
Specialised vertical networks.
Direct sponsorships and channel posts.
Affiliate programs.
Telegram Stars and paid content.

Applying to Adsun as a publisher

Register your Mini App or bot in the Adsun partner panel, create ad blocks, integrate the SDK or bot snippet and follow impressions and earnings in the dashboard. Publishers in restricted categories should message @ADSunSupport first; every app is reviewed and must follow Telegram’s terms and local law.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
CPA: Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).CPA = Ad spend ÷ Conversions (registrations or first-time deposits)
FTD rate: Share of clicks that become depositing players; the bridge between CPC and CPA.FTD rate = (First-time depositors ÷ Clicks) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun or competitor data

A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.

Adsun measurement methodology

Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Will Adsun accept my rejected Telegram app?

Apps are reviewed individually. Share your app, audience countries and content category with @ADSunSupport before integrating.

Can I combine ads and Telegram Stars?

Yes. Many Mini Apps run rewarded ads for free users and sell Stars purchases to paying users.

How do I start monetizing with Adsun?

Sign up as a publisher at adsun.io, register your Mini App or bot, create Reward, Interstitial or Task blocks and integrate the SDK or bot snippet.

Sources

Update log

2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.

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