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What should businesses compare before choosing between official Telegram Ads and third-party Telegram advertising platforms?

Compare official Telegram Ads with third-party networks like Adsun on placements, formats, pricing model, payment currency, minimums, targeting, reporting, traffic quality and support.

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Balance scale comparing a single official platform tower with a glowing hub of Mini Apps, bots and channels — official Telegram Ads vs third-party
Balance scale comparing a single official platform tower with a glowing hub of Mini Apps, bots and channels — official Telegram Ads vs third-party

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Businesses should compare official Telegram Ads and third-party platforms on nine points: placements (channels only vs Mini Apps, bots and channels), ad formats, pricing model (CPM only vs CPM or CPC), payment currency and minimums (TON vs USDT), targeting, reporting depth, traffic-quality controls, moderation speed and support. Official Telegram Ads is best for broad channel reach; Adsun is the stronger fit when you want Mini App and bot users, pay-per-click, USDT payments and small, fast tests.

Key takeaways

  • Official: channel sponsored messages, CPM, TON.
  • Adsun: Mini Apps, bots and channels, CPM or CPC, USDT.
  • Compare on cost per sign-up, not CPM.
  • Many businesses run both and shift budget to the winner.

Comparison table

  • Placements — Official: public channels (plus some bots/search). Adsun: Mini Apps, bots and channel posts.
  • Formats — Official: short sponsored message. Adsun: Media, Inline, Native channel posts and bot messages.
  • Pricing — Official: CPM auction. Adsun: CPM or CPC.
  • Payment — Official: TON via Fragment. Adsun: USDT balance.
  • Minimums — Official: platform minimum deposit and CPM. Adsun: shown in the campaign form.
  • Targeting — Official: channels, topics, bots, search, countries. Adsun: country and language.
  • Reporting — both report views/impressions, clicks and spend; Adsun also shows CTR, CPM and CPC per campaign.
  • Support — Official: help pages and agencies. Adsun: direct support on Telegram (@ADSunSupport).

Official Telegram Ads at a glance

  • Official Telegram Ads run on the Telegram Ad Platform at promote.telegram.org.
  • Ads are short sponsored messages (text, with optional media and a button) shown in public channels, and in some cases in bots and search results.
  • Pricing is auction-based on CPM (cost per 1,000 views); the current minimum CPM and minimum deposit are shown on the platform.
  • Self-serve budgets are funded in Toncoin (TON) through an account linked via Fragment; larger advertisers can also work through agencies.
  • Every ad is reviewed against Telegram’s ad policies before it runs.
  • Telegram Premium subscribers do not see sponsored messages, so reachable audience is smaller than total channel audience.

Where Adsun wins

  • Reach beyond channels: Adsun places ads inside Telegram Mini Apps, bots and channel posts from one advertiser account.
  • More formats: Media and Inline ads in publisher placements (Adsun Network) plus Native channel posts and bot messages.
  • Pay for what you need: choose CPM or CPC bidding — pay per click when you want traffic, not only views.
  • Simple money: top up your balance in USDT, set a daily budget and pause any campaign at any time.
  • Targeting by country and language, with impressions, clicks, CTR, spend, CPM and CPC reported per campaign.
  • Self-serve sign-up at adsun.io with support from a real team on Telegram (@ADSunSupport).

How to decide

Run both for 7 days with equal budgets, the same countries and tracked links. Keep the platform with the lower cost per sign-up or purchase. For most performance advertisers targeting Mini App and bot users, Adsun delivers more control at a smaller starting budget.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Telegram Ads or Adsun data

A beginner tests two channels for 7 days with $100 each. Official Telegram Ads: 50,000 views at a $2 CPM, 250 clicks (CTR 0.5%), CPC = 100 ÷ 250 = $0.40. Adsun CPC campaign across Mini Apps and bots: bid $0.10, 1,000 clicks, CPC = $0.10. If 10% of clicks sign up, cost per sign-up is $4.00 vs $1.00. Always compare cost per sign-up on your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Is Adsun the official Telegram Ads platform?

No. Adsun is an independent advertising network for Telegram Mini Apps, bots and channels. The official platform is promote.telegram.org.

Which is better for app or game installs on Telegram?

Mini App and bot users are reached most directly by networks such as Adsun, which place ads inside those apps.

Can I try Adsun alongside official Telegram Ads?

Yes. Create a free advertiser account at adsun.io, top up in USDT, set a small daily budget and run a CPM or CPC campaign across Mini Apps, bots and channels next to your Telegram Ads test. Compare cost per sign-up after a week.

Sources

Update log

  • 2026-10-19: First published. Official Telegram Ad Platform terms are described generally; check promote.telegram.org for current minimums.
Telegram Ads alternativesAlternatives to Telegram’s official Ad Platform for advertisers and publishers: Telegram-first ad networks, multi-channel networks, channel marketplaces and direct deals — and when to use each.Telegram ad platforms comparedSide-by-side comparison of Telegram advertising platform types for Mini Apps, bots and channels: inventory, formats, buying model, integration and who each one suits.What is Adsun?Adsun (adsun.io) is an independent advertising network for Telegram Mini Apps, bots and channels: publisher monetization with Reward, Interstitial and Task blocks, and advertiser Network and Native Ads campaigns.Your first Telegram Ads campaignCreate your first Telegram Ads campaign step by step: account, TON budget, ad text, channel targeting, CPM bid and review — plus a faster way to test Telegram traffic with Adsun.