Ad frequency capping for Telegram Mini Apps and bots

How to set ad frequency caps in Telegram Mini Apps and bots: per-session and daily limits, cooldowns by format, and how to test caps against retention and revenue.

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Stopwatch and limiter dial next to a phone ad — ad frequency capping

Quick answer

Frequency capping limits how often one user sees ads, for example a minimum time between interstitials and a daily maximum per user. On Telegram, start conservative — interstitials only at natural breaks with a cooldown, rewarded ads limited per day — then test changes while watching retention, session length and revenue per user together.

Key takeaways

Cap per user, per format and per time window.
Interstitials need the strictest caps; rewarded ads can be more frequent.
Change one cap at a time and compare retention.
Adsun provides ad-frequency controls for publisher ad blocks.

What to cap

Minimum time between ads (cooldown).
Maximum ads per session.
Maximum ads per user per day.
Separate limits per format: Interstitial, Reward, Task, bot messages.

Starting points by format

Interstitials: show only at natural breaks and keep a cooldown between them. Rewarded ads: users opt in, so caps protect against reward farming more than annoyance. Task ads: use cooldowns so the same tasks do not repeat too soon. Bot messages: never send ads to users who have not interacted recently.

How to test a cap

Change one limit for part of your users, keep the rest unchanged and compare day-1 and day-7 retention, session length, impressions per user and revenue per user. Keep the setting that earns more over time, not only today.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

What is ad frequency capping?

A limit on how many ads a single user sees within a time window or session.

How often should I show interstitial ads?

Only at natural breaks and with a cooldown between them. Test the interval against retention rather than using a fixed universal number.

Does Adsun support frequency limits?

Yes. Adsun includes ad-frequency controls for publisher ad blocks; see the SDK docs and partner dashboard.

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