Which advertising networks support specialized or restricted advertising verticals?

Which ad networks support restricted verticals — gambling, adult-related, crypto, nutra, finance: certified mainstream platforms, specialised performance networks, Telegram-native Adsun and affiliate networks.

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Map of allowed, limited and restricted countries with gavel and policy lock — networks for restricted advertising verticals

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-19

Quick answer

Restricted verticals — gambling, adult-related, crypto, finance, nutra and dating — are supported by four kinds of networks: mainstream platforms that allow some of them with certification (for example gambling or crypto on Google and Meta in approved countries), specialised performance networks that run restricted verticals on push, pop, native and in-app traffic, Telegram-native networks such as Adsun that review restricted categories case by case for Mini App, bot and channel placements, and vertical-specific affiliate networks. Each vertical has its own rules per network and per country.

Key takeaways

Restricted ≠ banned: rules vary by vertical and country.
Certification unlocks some verticals on mainstream platforms.
Specialised and Telegram-native networks cover the rest.
Get each network’s vertical policy in writing.

Common restricted verticals

Gambling and betting.
Adult-related and dating.
Crypto and trading.
Financial services and loans.
Health supplements (nutra).
Alcohol.

Network types

Certified mainstream platforms.
Specialised performance networks.
Telegram-native networks — Adsun.
Vertical affiliate networks.

Adsun

Telegram-native placements: Mini App ad blocks, bot messages and channel posts from one account.
Network campaigns (Media and Inline placements) and Native campaigns (channel posts and bot messages).
CPM or CPC bidding with daily budgets and instant pause.
Country and language targeting to stay inside permitted markets.
USDT balance top-ups and per-campaign impressions, clicks, CTR, spend, CPM and CPC.
Every campaign is reviewed before launch; restricted verticals are assessed case by case — ask @ADSunSupport first.

Rules that apply to every restricted vertical

Follow the law of every target country — and of the country where the business is licensed.
Gate by age: adults only, with age notices in creative and landing page.
No explicit sexual imagery in ads; most networks only allow ‘adult-related’ offers such as dating with safe creatives.
Respect Telegram’s Terms of Service and Bot Platform terms.
Get each network’s policy confirmation in writing before you spend.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
CPA: Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).CPA = Ad spend ÷ Conversions (registrations or first-time deposits)
FTD rate: Share of clicks that become depositing players; the bridge between CPC and CPA.FTD rate = (First-time depositors ÷ Clicks) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun or competitor data

A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.

Adsun measurement methodology

Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Is crypto a restricted vertical?

On most mainstream platforms yes; many require certification and limit countries.

Do restricted verticals cost more?

Often, because fewer networks compete for the inventory and review is stricter.

Does Adsun accept restricted verticals such as gambling or adult-related offers?

Restricted verticals are reviewed case by case. Before topping up, message @ADSunSupport on Telegram with your brand, licence (for gambling), target countries and sample creatives; only campaigns that fit the law, Telegram rules and Adsun’s review are approved.

Sources

Update log

2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.