Telegram Ads: how to advertise in Mini Apps, bots and channels

Telegram Ads explained: the official Telegram Ad Platform vs. ad networks like Adsun, ad formats in Mini Apps, bots and channels, CPM and CPC pricing, targeting, USDT payments and how to launch your first Telegram ad campaign.

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Phone on a glowing pedestal with ad cards, megaphone and paper plane beaming ads to chats, a bot and Mini App tiles — Telegram Ads

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

Telegram Ads are paid placements that reach Telegram users. There are two main routes: the official Telegram Ad Platform (ads.telegram.org), which shows short sponsored messages in large public channels and search, and Telegram ad networks such as Adsun, which place your ads inside Mini Apps, bots and channels as rewarded, interstitial, task, native and sponsored-message formats. With Adsun you top up in USDT, target countries and languages, bid on CPM or CPC and launch after review — no large minimum deposit and no developer needed.

Key takeaways

‘Telegram Ads’ means the official Ad Platform or a third-party Telegram ad network.
Ad networks like Adsun reach Mini Apps, bots and channels the official platform does not cover.
Pay per 1,000 impressions (CPM) or per click (CPC), in USDT.
Start small, measure cost per user, then scale what works.

Official Telegram Ad Platform vs. Telegram ad networks

Official platform: sponsored text messages in public channels with 1,000+ subscribers and in search results; budgets and payments are in TON.
Ad networks (Adsun): placements inside Mini Apps, games, bots and channels with visual, rewarded and task formats.
Networks usually offer lower entry budgets, USDT payments and per-click pricing.
Many advertisers use both: the official platform for broad channel reach, Adsun for app and bot users who act.

Telegram ad formats

Rewarded ads — users choose to watch in exchange for an in-app reward.
Interstitial ads — full-screen ads between app screens.
Task ads — ‘join channel’, ‘open Mini App’ or ‘start bot’ actions.
Native channel posts — sponsored posts in matching channels.
Sponsored bot messages — messages delivered to active bot users.

How much do Telegram Ads cost?

Cost depends on format, country, competition and creative quality. Adsun lets you set your own CPM or CPC bid and daily limit; current minimums are on the pricing page. Measure cost per subscriber or per user, not only CPM.

How to launch Telegram Ads with Adsun

Create a free advertiser account at adsun.io, top up in USDT, choose Network or Native Ads, target countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Adsun is a Telegram-first ad network: advertisers run CPM or CPC campaigns inside Telegram Mini Apps, bots and channels and pay in USDT, while publishers earn USDT from Reward, Interstitial and Task blocks, sponsored bot messages and channel posts — one free account, transparent reports and human support on Telegram.

Earn from Telegram Ads as a publisher

Create a free publisher account at adsun.io, add your Mini App, bot or channel, create ad blocks, paste the SDK or bot snippet (see the documentation hub) and track earnings per block and country. Payouts are in USDT.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Telegram or Adsun data

An advertiser spends $150 on an Adsun CPC campaign at $0.05 per click = 3,000 clicks into a Mini App; 40% start the app = 1,200 new users, cost per user = $0.125. On the other side, a Mini App with 8,000 daily users showing 3 rewarded ads each = 24,000 impressions a day; at a $1.20 eCPM that is about $28.80 a day. Replace every figure with your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up free Start advertising

Frequently asked questions

What are Telegram Ads?

Paid placements shown to Telegram users — either sponsored messages via the official Telegram Ad Platform or ads in Mini Apps, bots and channels via networks like Adsun.

How do I run Telegram Ads?

Create an advertiser account, top up, choose format, targeting and bid, add your creative and launch after review. With Adsun the whole flow takes minutes and is paid in USDT.

Is there a cheaper alternative to the official Telegram Ads?

Telegram ad networks such as Adsun have lower entry budgets and per-click pricing; compare terms on each platform before you deposit.

Can I pay for Telegram Ads with USDT?

Yes on Adsun — balances and payouts are in USDT.

Sources

Update log

2026-10-22: First published. Telegram features are described generally; check telegram.org for current rules.

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