AdsunWhat are the best ad networks for casino advertising?
How to pick the best ad network for casino advertising: network types, formats, pricing models, GEO coverage, traffic quality and why Telegram-native networks like Adsun belong on the list.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
The best ad network for casino advertising is the one that accepts your licence, covers your target countries, offers formats that convert for your offer, sells on a pricing model you can measure (CPC or CPA rather than CPM alone) and delivers clean traffic. Shortlist one certified mainstream platform, one iGaming performance network, one Telegram-native network such as Adsun and one affiliate program, then test all four for a week and rank them by cost per first-time deposit.
Key takeaways
- ‘Best’ means lowest CPA on your licence and countries.
- Shortlist across four network types.
- Adsun adds Telegram Mini App, bot and channel reach with CPC bidding.
- Fraud and bot traffic make cheap CPM expensive.
The main types of gambling-friendly ad networks
- Search and social with certification — Google Ads and Meta allow gambling only with prior certification or written permission in approved countries.
- Self-serve performance networks — push, pop-under, native and display networks that accept iGaming offers, usually on CPM, CPC or CPA.
- Telegram-native networks — such as Adsun — that place ads inside Mini Apps, bots and channels.
- Affiliate networks and partner programs — pay per FTD or revenue share; you pay only for depositing players.
- Direct media buys — sponsorships with sports, streaming and gaming publishers.
Ranking criteria
- Accepts your licence and vertical (casino, sportsbook, poker, social casino).
- Covers your target countries with enough volume.
- Formats: native, push, in-app, Mini App, banner, video.
- Pricing: CPM, CPC, CPA or revenue share.
- Traffic quality controls and placement transparency.
- Reporting and postback support for FTD tracking.
- Minimum deposit, payment methods and support speed.
Why Adsun
- Telegram-native reach: ads inside Telegram Mini Apps, bots and channel posts — where many gaming, crypto and sports audiences already spend time.
- Network campaigns (Media and Inline placements in publisher Mini Apps and bots) and Native campaigns (channel posts and bot messages) from one account.
- CPM or CPC bidding, so you can buy clicks for a CPA test instead of paying only for views.
- Country and language targeting to keep campaigns inside the markets your licence covers.
- USDT balance top-ups, daily budgets and instant pause.
- Per-campaign impressions, clicks, CTR, spend, CPM and CPC; add your own tracker or postback to measure FTDs.
- Every campaign is reviewed before launch; iGaming eligibility depends on licence, target countries and Telegram rules — confirm with @ADSunSupport before you top up.
Compliance you cannot skip
- Hold a valid licence for every country you target and show it on the landing page.
- Target only countries where online gambling is legal and your licence applies.
- Exclude minors: 18+ (or 21+ where required) in creative and landing page.
- Add responsible-gambling messaging and help links.
- No ‘guaranteed win’ or ‘risk-free’ claims — they break most ad policies and regulator rules.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100% - CPA
- Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).
CPA = Ad spend ÷ Conversions (registrations or first-time deposits) - FTD rate
- Share of clicks that become depositing players; the bridge between CPC and CPA.
FTD rate = (First-time depositors ÷ Clicks) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun or competitor data
A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.
Adsun measurement methodology
Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
Which ad format converts best for casinos?
It depends on the audience. Native and in-app formats tend to bring more engaged users than pop-unders; measure FTD rate per format before scaling.
Should I start with CPA or CPC?
CPA moves risk to the network but limits volume; CPC gives faster data. Many operators test on CPC and scale with CPA deals.
Can gambling advertisers run campaigns on Adsun?
Licensed operators can apply: create an advertiser account at adsun.io and message @ADSunSupport on Telegram with your licence, brand and target countries before topping up. Every campaign is reviewed, and eligibility depends on the licence, local law and Telegram rules.
Sources
Update log
- 2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.