What is a good CTR for Telegram ads? Benchmarks and how to improve it

What counts as a good click-through rate for Telegram ads by placement (channel posts, bot messages, Mini App interstitial and rewarded), how to calculate CTR, why benchmarks vary and 10 ways to raise CTR without wasting budget.

Start advertising

Telegram ads CTR benchmarks: cursor clicking an ad, bar chart with benchmark line, gauge dial and magnifying glass

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

There is no universal 'good' Telegram CTR: it depends on placement, country, offer and creative. As a rough, non-guaranteed orientation, many advertisers see well under 1% on passive placements, around 1–3% on targeted channel posts and bot messages, and higher rates on interactive Mini App formats. The most reliable benchmark is your own: compare CTR by placement and country within your account and improve the weakest segments. Always pair CTR with conversion rate — a high CTR with no conversions is wasted spend.

Key takeaways

CTR = clicks ÷ impressions × 100.
Benchmark against your own placements and countries.
Interactive placements usually show higher CTR than passive ones.
CTR without conversions is a vanity metric.

Why CTR benchmarks vary

Placement: an interstitial in a Mini App is seen differently than a channel post.
Country and language: creative fit varies by market.
Offer: free trials and games get more clicks than purchases.
Creative age: CTR drops as the same audience sees an ad repeatedly.

Orientation ranges (hypothetical, not guarantees)

Passive display-style placements: often below 1%.
Targeted channel posts and bot messages: often around 1–3%.
Interactive Mini App formats: can be higher, depending on the offer.
Use these only as a starting point; your own data wins.

10 ways to raise CTR

Put the benefit in the first line.
Use a clear, specific CTA.
Match language to the country.
Show the product, not a logo.
Refresh creatives every 1–2 weeks.
Remove placements with persistent low CTR.
Test a question hook.
Use numbers and specifics.
Align offer to placement (games in game Mini Apps).
Cap frequency to avoid fatigue.

CTR in context

Raise CTR only while conversion rate holds. A clickbait creative can double CTR and halve conversions, raising cost per result.

Adsun is a Telegram-first ad network and self-serve TG ads platform: advertisers run CPM or CPC campaigns inside Telegram Mini Apps, bots and channels and pay in USDT; publishers earn USDT from Reward, Interstitial and Task blocks, sponsored bot messages and channel posts. Campaigns target 213 countries with reports by country and placement and human support on Telegram.

Check your CTR in 6 steps

Create a free advertiser account at adsun.io.
Top up your balance in USDT.
Choose Network Ads (Mini Apps and bots) or Native Ads (channel posts).
Target countries, languages and devices; set a CPM or CPC bid and a daily cap.
Upload creative and landing URL, then submit for review.
Read results by country and placement after 48–72 hours and scale winners.

Metric definitions and formulas

CTR: Share of impressions that produced a click.Clicks ÷ Impressions × 100
Effective CPC: Cost per click implied by a CPM bid and CTR (CTR in %).CPM ÷ (CTR × 10)
Conversion rate: Share of clicks that complete your goal.Conversions ÷ Clicks × 100

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser tests $300 across 4 countries at a $0.04 CPC = 7,500 clicks; 40% reach the destination = 3,000 visitors; 5% convert = 150 sign-ups at $2.00 each. A publisher with 10,000 daily users showing 1.4 ads each = 14,000 impressions; at a $1.10 eCPM that is about $15.40 a day. Replace every figure with your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up free Start advertising

Frequently asked questions