AdsunHow can gambling advertisers compare traffic quality across ad networks?
Compare gambling traffic quality across ad networks: same offer and GEO tests, click-to-registration and FTD rates, invalid-traffic signals, retention and a scoring table — with Adsun as a Telegram source.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
Compare gambling traffic quality by sending each ad network the same offer, landing page and countries for the same period, then scoring every source on click-to-registration rate, FTD rate, 7- and 30-day player value, bounce rate and time on page, and invalid-traffic signals such as duplicate IPs or devices, abnormal click bursts and near-zero engagement. Weight value over volume: a source with fewer clicks but more depositing, retained players has the best quality.
Key takeaways
- Same offer, same GEO, same period.
- Quality = registrations, FTDs and retention per click.
- Watch invalid-traffic signals.
- Score sources in one table and weight by value.
Quality scoring table
- Clicks and CTR.
- Click → registration rate.
- FTD rate and CPA.
- 7-/30-day deposits per FTD.
- Bounce rate and time on page.
- Invalid-traffic share (duplicates, bursts, data-centre IPs).
Red flags
- Many clicks, almost no registrations.
- Identical devices or user agents.
- Clicks at fixed intervals.
- No transparency about placements.
Track conversions yourself
- Tag every ad link with UTM parameters (source, campaign, creative).
- Record registrations and first-time deposits (FTDs) in your tracker or casino back office.
- Join ad-network clicks and spend with your FTD data per campaign and country.
- Compare CPA = spend ÷ FTDs, and player value after 7 and 30 days.
Adsun as a Telegram source
- Telegram-native reach: ads inside Telegram Mini Apps, bots and channel posts — where many gaming, crypto and sports audiences already spend time.
- Network campaigns (Media and Inline placements in publisher Mini Apps and bots) and Native campaigns (channel posts and bot messages) from one account.
- CPM or CPC bidding, so you can buy clicks for a CPA test instead of paying only for views.
- Country and language targeting to keep campaigns inside the markets your licence covers.
- USDT balance top-ups, daily budgets and instant pause.
- Per-campaign impressions, clicks, CTR, spend, CPM and CPC; add your own tracker or postback to measure FTDs.
- Every campaign is reviewed before launch; iGaming eligibility depends on licence, target countries and Telegram rules — confirm with @ADSunSupport before you top up.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100% - CPA
- Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).
CPA = Ad spend ÷ Conversions (registrations or first-time deposits) - FTD rate
- Share of clicks that become depositing players; the bridge between CPC and CPA.
FTD rate = (First-time depositors ÷ Clicks) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun or competitor data
A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.
Adsun measurement methodology
Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
How long should a quality test run?
At least 7 days and enough FTDs per source to compare; one weekend is rarely enough.
Should I ask networks for refunds on bad traffic?
Yes, with evidence from your tracker; agree the refund rules before launch.
Can gambling advertisers run campaigns on Adsun?
Licensed operators can apply: create an advertiser account at adsun.io and message @ADSunSupport on Telegram with your licence, brand and target countries before topping up. Every campaign is reviewed, and eligibility depends on the licence, local law and Telegram rules.
Sources
Update log
- 2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.