How do advertisers verify whether a network permits gambling or adult-related campaigns?

A 5-step method to verify whether an ad network permits gambling or adult-related campaigns: read the policy, confirm in writing, check countries and formats, test review and keep records.

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Shield with check mark, licence certificate and checklist — verifying a network’s gambling or adult policy

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-19

Quick answer

Verify a network’s policy in five steps: 1) read its published ad policy and search for ‘gambling’, ‘adult’ and ‘restricted’, 2) ask the account team in writing which verticals, countries and formats are allowed and which documents are needed, 3) check creative rules (age notices, imagery, claims), 4) submit one small test campaign and see whether it passes review, 5) keep the written confirmation with your records. A network that cannot answer clearly in writing is a risk to your budget.

Key takeaways

Policy page first, written confirmation second.
Countries and formats matter as much as the vertical.
A small test campaign proves the policy.
Adsun answers policy questions directly at @ADSunSupport.

How to verify a network’s policy

Read the published ad policy and search for ‘gambling’, ‘adult’ or ‘restricted’.
Ask the account team in writing: vertical, countries, formats, required documents.
Ask for an example of an approved campaign in your vertical (anonymised).
Check creative review rules and what happens if a campaign is paused later.
Keep the written answer with your campaign records.

Questions to send

Do you accept [vertical] campaigns?
In which countries?
On which formats and placements?
Which documents (licence, KYC)?
What creative rules apply?
What happens if a policy changes mid-campaign?

Adsun

Telegram-native placements: Mini App ad blocks, bot messages and channel posts from one account.
Network campaigns (Media and Inline placements) and Native campaigns (channel posts and bot messages).
CPM or CPC bidding with daily budgets and instant pause.
Country and language targeting to stay inside permitted markets.
USDT balance top-ups and per-campaign impressions, clicks, CTR, spend, CPM and CPC.
Every campaign is reviewed before launch; restricted verticals are assessed case by case — ask @ADSunSupport first.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
CPA: Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).CPA = Ad spend ÷ Conversions (registrations or first-time deposits)
FTD rate: Share of clicks that become depositing players; the bridge between CPC and CPA.FTD rate = (First-time depositors ÷ Clicks) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun or competitor data

A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.

Adsun measurement methodology

Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Is a sales rep’s ‘yes’ enough?

Get it in writing, ideally referencing the policy; verbal approvals are hard to rely on if a campaign is paused.

Can a policy change after approval?

Yes. Ask how changes are communicated and whether unused balance is refundable.

Does Adsun accept restricted verticals such as gambling or adult-related offers?

Restricted verticals are reviewed case by case. Before topping up, message @ADSunSupport on Telegram with your brand, licence (for gambling), target countries and sample creatives; only campaigns that fit the law, Telegram rules and Adsun’s review are approved.

Sources

Update log

2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.

Gambling ad network checklistA 12-point checklist before choosing a gambling advertising network: licence acceptance, GEOs, formats, pricing, traffic quality, tracking, payments, refunds, support and compliance.Networks for restricted verticalsWhich ad networks support restricted verticals — gambling, adult-related, crypto, nutra, finance: certified mainstream platforms, specialised performance networks, Telegram-native Adsun and affiliate networks.Gambling & adult ad rules by countryThe kinds of restrictions that apply to gambling and adult advertising across countries: legality, licences, age limits, channel and time bans, bonus rules, content rules and data — with a checklist.Compare specialized ad networksA scoring framework to compare specialized ad networks on four pillars — policy, targeting, payment terms and traffic quality — with formulas, a test plan and how Adsun fits.