AdsunHow to promote a Telegram bot
Get users for your Telegram bot with Mini App and channel ads, sponsored bot messages, bot directories, referral loops and deep links — and track activated users.
Quick answer
To promote a Telegram bot, run ads that deep-link straight to the bot (for example Adsun Network campaigns in Mini Apps or Native Ads in channels and bots), list it in bot directories, add a referral loop, and share it where your target users already are. Judge success by users who complete the bot’s first useful action, not by /start counts.
Key takeaways
- Use t.me/yourbot?start=campaign deep links to attribute each source.
- Activated users (first useful action) matter more than /start clicks.
- Referral rewards inside the bot create organic growth.
- Ad creatives should show the result the bot delivers.
Paid channels for bot growth
- Adsun Network Media and Inline ads inside Telegram Mini Apps.
- Adsun Native Ads sponsored messages in other bots and channel posts.
- Sponsored posts in niche channels.
- Telegram’s official Ads platform (separate service).
Organic growth tactics
- Submit the bot to Telegram bot directories and catalogs.
- Add a referral program: reward users for inviting friends.
- Make results shareable with an inline button.
- Publish a landing page so search engines can find the bot.
Track every campaign
Give each campaign its own start parameter, such as t.me/yourbot?start=adsun_jan. Record the parameter on the server when a user starts the bot, then measure how many complete onboarding or a purchase.
Fix onboarding before scaling spend
If many users start the bot but few finish the first step, simplify the welcome message, reduce required inputs and show value in the first reply. Then increase budget.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
How do I get users for my Telegram bot?
Combine paid ads that deep-link to the bot, bot directory listings, referral rewards and content on other platforms. Track each source with start parameters.
Can I advertise my bot inside other Telegram bots?
Yes. Adsun Native Ads includes bot message campaigns that reach users of other bots, subject to available inventory.
What is a good metric for bot promotion?
Cost per activated user — someone who completes the bot’s first useful action — is more meaningful than cost per /start.