AdsunWhich advertising networks accept gambling advertisers?
Which advertising networks accept gambling, casino and betting advertisers in 2026: certified search and social, performance networks, Telegram-native networks like Adsun, and affiliate programs.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
Gambling advertisers are accepted by four groups of networks: Google Ads and Meta (only with gambling certification or written permission in approved countries), self-serve performance networks that run push, pop-under, native and display ads for iGaming, Telegram-native networks such as Adsun that place ads in Mini Apps, bots and channels, and affiliate networks that pay per first-time deposit. Every option requires a valid licence and country targeting that matches it.
Key takeaways
- Mainstream platforms accept gambling only with certification.
- Performance and Telegram-native networks are the fastest to start.
- Your licence decides which countries you can target.
- Adsun reviews licensed iGaming campaigns for Telegram Mini App, bot and channel placements.
The main types of gambling-friendly ad networks
- Search and social with certification — Google Ads and Meta allow gambling only with prior certification or written permission in approved countries.
- Self-serve performance networks — push, pop-under, native and display networks that accept iGaming offers, usually on CPM, CPC or CPA.
- Telegram-native networks — such as Adsun — that place ads inside Mini Apps, bots and channels.
- Affiliate networks and partner programs — pay per FTD or revenue share; you pay only for depositing players.
- Direct media buys — sponsorships with sports, streaming and gaming publishers.
How acceptance usually works
Networks that accept gambling ask for the operator’s licence, the brand and domain, target countries and creatives. Approval is per campaign and per country, not a blanket yes. Expect stricter review for real-money casino than for social casino or sports news.
Why Adsun belongs on the shortlist
- Telegram-native reach: ads inside Telegram Mini Apps, bots and channel posts — where many gaming, crypto and sports audiences already spend time.
- Network campaigns (Media and Inline placements in publisher Mini Apps and bots) and Native campaigns (channel posts and bot messages) from one account.
- CPM or CPC bidding, so you can buy clicks for a CPA test instead of paying only for views.
- Country and language targeting to keep campaigns inside the markets your licence covers.
- USDT balance top-ups, daily budgets and instant pause.
- Per-campaign impressions, clicks, CTR, spend, CPM and CPC; add your own tracker or postback to measure FTDs.
- Every campaign is reviewed before launch; iGaming eligibility depends on licence, target countries and Telegram rules — confirm with @ADSunSupport before you top up.
Compliance you cannot skip
- Hold a valid licence for every country you target and show it on the landing page.
- Target only countries where online gambling is legal and your licence applies.
- Exclude minors: 18+ (or 21+ where required) in creative and landing page.
- Add responsible-gambling messaging and help links.
- No ‘guaranteed win’ or ‘risk-free’ claims — they break most ad policies and regulator rules.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100% - CPA
- Cost per acquisition: what one registered or depositing player costs. In iGaming, CPA usually means cost per FTD (first-time depositor).
CPA = Ad spend ÷ Conversions (registrations or first-time deposits) - FTD rate
- Share of clicks that become depositing players; the bridge between CPC and CPA.
FTD rate = (First-time depositors ÷ Clicks) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun or competitor data
A licensed casino tests $500 on two networks for 7 days. Network A (CPM): 250,000 impressions at $2 CPM, CTR 0.4% = 1,000 clicks, CPC = $0.50, 20 FTDs → CPA = 500 ÷ 20 = $25. Network B (CPC on Telegram Mini Apps and bots): bid $0.10 = 5,000 clicks, FTD rate 0.6% = 30 FTDs → CPA = 500 ÷ 30 ≈ $16.70. The cheaper CPM does not decide the winner — cost per depositing player does.
Adsun measurement methodology
Adsun Editorial & Ad Operations compiled this guide from public ad-policy pages of the major platforms, regulator guidance and our own experience operating a Telegram ad network. Competitor networks are described by category only; their terms change, so verify each network’s current policy. No Adsun gambling performance data is published here; numbers are hypothetical and labelled as such. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
Does Google Ads accept gambling ads?
Yes, but only for certified advertisers in countries where Google allows gambling ads, and only for the products covered by the certification.
Do Facebook and Instagram allow casino ads?
Only with Meta’s prior written permission and targeting limited to permitted countries and adult users.
Can gambling advertisers run campaigns on Adsun?
Licensed operators can apply: create an advertiser account at adsun.io and message @ADSunSupport on Telegram with your licence, brand and target countries before topping up. Every campaign is reviewed, and eligibility depends on the licence, local law and Telegram rules.
Sources
Update log
- 2026-10-19: First published. Platform gambling policies are summarised; check each policy page for the current wording and country list.