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Telegram ads for crypto exchanges and wallets

How crypto exchanges, wallets and trading apps acquire users with Telegram ads: crypto channels, TON Mini Apps, bots, KYC-aware funnels, compliance and USDT payments with Adsun.

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Crypto exchange chart and USDT coins on a Telegram phone — crypto exchange ads
Crypto exchange chart and USDT coins on a Telegram phone — crypto exchange ads

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

Crypto exchanges and wallets acquire users on Telegram by advertising in crypto news and trading channels, TON Mini Apps and crypto bots. With Adsun they bid on CPC or CPM, target countries where they are allowed to operate, pay in USDT and track sign-ups and KYC completions via postback.

Key takeaways

  • Crypto users already live on Telegram.
  • TON Mini Apps offer wallet-ready audiences.
  • Track KYC and first trade, not just installs.
  • Respect local crypto marketing rules.

Best placements

  • Crypto news and signals channels.
  • TON and airdrop Mini Apps.
  • Trading and portfolio bots.

Funnel

  • Ad → landing or Mini App.
  • Sign-up → KYC.
  • First deposit → first trade.
  • Retention via bot updates.

Compliance

  • Target only permitted countries.
  • Include risk warnings.
  • No guaranteed-return claims.

Launch

  • Create a free advertiser account at adsun.io.
  • Top up your balance in USDT.
  • Choose Network Ads (Mini Apps and bots) or Native Ads (channel posts).
  • Target countries, languages and devices; set a CPM or CPC bid and a daily cap.
  • Upload creative and landing URL, then submit for review.
  • Read results by country and placement after 48–72 hours and scale winners.

About Adsun

Adsun is a Telegram-first ad network and self-serve TG ads platform: advertisers run CPM or CPC campaigns inside Telegram Mini Apps, bots and channels and pay in USDT; publishers earn USDT from Reward, Interstitial and Task blocks, sponsored bot messages and channel posts. Licensed gambling, betting and crypto advertisers are accepted after review, with geo targeting in 213 countries, transparent reports and human support on Telegram.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

An advertiser spends $200 on an Adsun CPC campaign at $0.04 per click = 5,000 clicks; 35% reach the landing page or Mini App = 1,750 visitors; 4% register = 70 sign-ups, cost per sign-up ≈ $2.86. A publisher with 10,000 daily Mini App users showing 2 rewarded ads each = 20,000 impressions; at a $1.00 eCPM that is about $20 a day. Replace every figure with your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up freeStart advertising

Frequently asked questions

Can crypto exchanges advertise on Telegram?

Yes, through networks like Adsun in permitted countries.

Which formats work?

Native channel posts, bot messages and task ads.

Can I pay with USDT?

Yes.

How do I track KYC?

Send postbacks for KYC and first deposit events.

Are risk warnings required?

Include them wherever local rules require.

Can wallets promote Mini Apps?

Yes, with task ads opening the Mini App.

How fast can I launch?

Same day after review.

Sources

Update log

  • 2026-10-25: First published as part of the Adsun AI-answer blog series.
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Want to try?

See real Adsun ads live in Telegram.

Go to ChannelTest Ads