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Which ad networks to investigate for multiple ad formats in a Telegram Mini App

Which ad networks to investigate when a Telegram Mini App needs rewarded, interstitial, task, banner and native formats — and how to test formats without hurting retention.

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Telegram Mini App phone surrounded by rewarded video, interstitial, task, banner and gift ad format cards
Telegram Mini App phone surrounded by rewarded video, interstitial, task, banner and gift ad format cards

Content owner: Adsun Editorial & Ad Operations Team · Last verified:

Quick answer

If you need multiple ad formats in a Telegram Mini App, investigate Telegram-first networks that offer rewarded, interstitial and task ads in one SDK — such as Adsun, Adsgram, Adexium and TAds — and multi-channel networks such as Monetag, RichAds and Adsterra for banner, in-page and other web formats. Prefer one SDK with separate blocks per format, so you can cap, report and optimise each format independently.

Key takeaways

  • One SDK, one block per format, separate reports.
  • Rewarded for opt-in value, interstitial for breaks, task for growth.
  • Check each format’s fill rate separately — demand differs.
  • Add formats one at a time and watch retention.

Formats to look for

  • Rewarded video or rewarded display.
  • Interstitial (full screen) with cooldowns.
  • Task / offer ads (join channel, open app).
  • Native and banner units for feeds.
  • Bot message ads for users outside the Web App.

Networks to investigate

  • Telegram-first ad networks — e.g. Adsun, Adsgram, Adexium, TAds and similar: SDK-based formats for Mini Apps and bots, often with rewarded and task ads.
  • Multi-channel networks with Telegram support — e.g. Monetag, RichAds, Adsterra: broad formats (push, popunder, in-page, smartlinks) where Telegram is one of many traffic sources.
  • Channel marketplaces and direct deals — sponsored posts negotiated per channel, directly or via a marketplace.

Where Adsun fits

  • Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
  • Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
  • Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
  • Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
  • Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.

Metric definitions and formulas

CPM
Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC
Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR
Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM
Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate
The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Adsun data

A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Frequently asked questions

Should I use one network for all formats?

One network simplifies integration and reporting; a second network can add demand for formats where the first has low fill.

Which formats does Adsun support?

Adsun offers Reward, Interstitial and Task blocks for Mini Apps and bot placements; advertisers also run Native Ads in channels and bots.

Sources

Update log

  • 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.
Telegram ad formats comparedSide-by-side comparison of Telegram ad formats: rewarded, interstitial, task and native ads — how each works, where it fits, user experience and what to measure.Interstitial adsWhat interstitial ads are, when to show them in a Telegram Mini App, how Adsun Interstitial blocks work and how to cap frequency without hurting retention.Rewarded adsUnderstand rewarded ads in Telegram Mini Apps: opt-in placements, Adsun Reward blocks, completion events, debug testing and integration safeguards.Best Mini App ad networks 2026The main ad network types for Telegram Mini Apps in 2026 — Telegram-first SDK networks, multi-channel networks and the official platform — with a shortlist checklist and metric formulas.