How do you create a Telegram channel and make money from it?

Create a Telegram channel step by step on phone or desktop — name, username, description, settings — then grow it and make money with sponsored posts, Stars, subscriptions and Adsun.

Become a publisher

Phone with a plus button and an orange megaphone beside a step checklist — creating a Telegram channel

Content owner: Adsun Editorial & Ad Operations Team · Last verified: 2026-10-18

Quick answer

To create a Telegram channel, open Telegram, tap the pencil or menu icon, choose ‘New Channel’, add a name, description and photo, choose public (with a t.me/username link) or private, and invite your first readers. To make money from it, post consistently in one niche, grow with cross-promotion and paid campaigns, then earn with sponsored posts, Telegram Stars, paid subscriptions and affiliate links. Adsun helps on both sides: native channel ads for income and advertiser campaigns for growth.

Key takeaways

Creating a channel takes under two minutes.
A public username with your keyword helps Telegram search.
Consistency and one clear niche drive growth.
Monetize with sponsored posts, Stars, subscriptions and Adsun.

Create the channel (mobile)

Android: tap the pencil icon → New Channel. iPhone: Chats → compose icon → New Channel.
Enter channel name and description; add a photo.
Choose Public and set a username (t.me/yourname) or Private.
Add first members or skip, then publish a pinned welcome post.

Create the channel (desktop)

Menu (☰) → New Channel.
Same steps: name, description, photo, public link.

Settings to turn on

Sign messages (optional) for multiple admins.
Linked discussion group for comments.
Reactions and content protection as needed.
Admins with limited rights.

Grow and make money

Post daily, cross-promote with similar channels and run a small paid campaign. Create a free advertiser account at adsun.io, top up in USDT, choose Network or Native Ads, target countries and languages, bid on CPM or CPC and launch after review. Current minimums are on the pricing page.

Once you have steady views, sell sponsored posts, add Stars paid posts or a subscription channel, and add a companion bot or Mini App with Adsun ad blocks.

Metric definitions and formulas

CPM: Cost per mille: what an advertiser pays for 1,000 ad impressions.CPM = (Ad spend ÷ Impressions) × 1,000
CPC: Cost per click: average price an advertiser pays for one click.CPC = Ad spend ÷ Clicks
CTR: Click-through rate: the share of impressions that produced a click.CTR = (Clicks ÷ Impressions) × 100%
eCPM: Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.eCPM = (Publisher earnings ÷ Impressions) × 1,000
Fill rate: The share of ad requests that returned an ad.Fill rate = (Filled ad requests ÷ Total ad requests) × 100%

More terms in the glossary and the advertising metrics guide.

Worked example

Hypothetical example — not real Telegram or Adsun data

A new Mini App reaches 5,000 daily active users. Each user sees 3 rewarded ads a day = 15,000 impressions. At a $1.20 eCPM: 15,000 ÷ 1,000 × $1.20 = $18 per day, about $540 a month. The owner spends $100 on an Adsun CPC campaign at $0.05 per click = 2,000 clicks; 40% open the app = 800 new users, cost per user = $0.125. Replace every figure with your own data.

Adsun measurement methodology

Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.

About Adsun

Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.

Start earning or growing with Adsun

Publishers earn USDT from Mini Apps, bots and channels. Advertisers reach Telegram users with CPM or CPC campaigns.

Become a publisher — sign up free Start advertising

Frequently asked questions

Is creating a Telegram channel free?

Yes, creating and running a channel is free.

Public or private channel — which is better?

Public channels can be found in search and are easier to grow; private channels suit paid or exclusive content.

When can I start earning?

As soon as you have steady views you can sell sponsored posts; Telegram’s own revenue sharing has eligibility rules.

Sources

Update log

2026-10-21: First published. Telegram and TON features are described generally; check telegram.org and docs.ton.org for current rules.

Make money from your Telegram channelSeven proven ways to make money from a Telegram channel in 2026: sponsored posts, ad networks, Telegram ad revenue sharing, paid subscriptions, Stars, affiliates and your own products.Grow your Telegram channelGrow a Telegram channel in 2026 with a clear niche, a posting schedule, Telegram search optimisation, cross-promotion, paid promotion on Mini Apps, bots and channels, and retention tactics.Best Telegram channel nichesThe most profitable Telegram channel niches in 2026 — finance, crypto, tech, education, jobs, deals, gaming, health and local news — with how each monetizes and how to pick yours.Create a Telegram groupCreate a Telegram group step by step, set permissions, topics and anti-spam bots, link it to a channel, grow members and monetize the community with sponsored posts, paid access and Adsun.