AdsunBest advertising networks for Telegram Mini Apps in 2026
The main ad network types for Telegram Mini Apps in 2026 — Telegram-first SDK networks, multi-channel networks and the official platform — with a shortlist checklist and metric formulas.
Content owner: Adsun Editorial & Ad Operations Team · Last verified:
Quick answer
The best advertising networks for Telegram Mini Apps in 2026 are Telegram-first networks with a Mini App SDK — such as Adsun, Adsgram, Adexium and TAds — plus multi-channel networks with Telegram support such as Monetag, RichAds and Adsterra. No single network is best for every app: shortlist two or three, test them on your own traffic and keep the one with the best eCPM, fill rate and retention.
Key takeaways
- Telegram-first networks focus on rewarded, interstitial and task formats inside Mini Apps.
- Multi-channel networks add broader demand but less Telegram-specific tooling.
- Judge networks by eCPM × fill rate on your traffic, not by marketing claims.
- Adsun covers both publisher monetization and advertiser campaigns in one platform.
The 2026 landscape of Telegram Mini App ad networks
- Telegram Ad Platform — Telegram’s official product for sponsored messages in large public channels and, where available, bots and search. Best for brands buying reach inside Telegram itself.
- Telegram-first ad networks — e.g. Adsun, Adsgram, Adexium, TAds and similar: SDK-based formats for Mini Apps and bots, often with rewarded and task ads.
- Multi-channel networks with Telegram support — e.g. Monetag, RichAds, Adsterra: broad formats (push, popunder, in-page, smartlinks) where Telegram is one of many traffic sources.
- Channel marketplaces and direct deals — sponsored posts negotiated per channel, directly or via a marketplace.
How to shortlist a network
- Formats: rewarded, interstitial, task, bot messages and channel posts — which ones match your product?
- Integration: a documented JavaScript SDK for Mini Apps and a server-side method for bots.
- Reward safety: completion confirmed server-to-server, not only in the browser.
- Controls: frequency caps, time between ads and a free, unbilled test mode.
- Reporting: impressions, clicks, CTR, eCPM and fill rate per block and per country.
- Demand: fill rate and eCPM measured on your own traffic and geographies.
- Terms: payout methods, thresholds, schedule and exclusivity — read the current terms.
- Two-sided tools: if you also buy traffic, can the same account run advertiser campaigns?
Where Adsun fits
- Publisher side: Reward, Interstitial and Task ad blocks for Telegram Mini Apps, plus bot placements via a server-side snippet.
- Advertiser side: Network campaigns and Native Ads (media, inline ads, channel posts and bot messages).
- Safety: server-to-server Reward URL; onReward fires after server verification. Debug mode is not billed.
- Controls & reporting: time between ads and daily limits per block; platform, block and country reports and an SDK health panel.
- Status: Adsun is an independent network, not Telegram’s official advertising platform. Commercial terms are shown in the account.
How to run a fair test
Give each network the same placement type, the same countries and a comparable time window. Compare effective revenue per daily active user (eCPM × impressions per user ÷ 1,000) together with day-7 retention, because a higher eCPM that drives users away is not a win.
Metric definitions and formulas
- CPM
- Cost per mille: what an advertiser pays for 1,000 ad impressions.
CPM = (Ad spend ÷ Impressions) × 1,000 - CPC
- Cost per click: average price an advertiser pays for one click.
CPC = Ad spend ÷ Clicks - CTR
- Click-through rate: the share of impressions that produced a click.
CTR = (Clicks ÷ Impressions) × 100% - eCPM
- Effective CPM: what a publisher earns per 1,000 impressions, whatever the pricing model.
eCPM = (Publisher earnings ÷ Impressions) × 1,000 - Fill rate
- The share of ad requests that returned an ad.
Fill rate = (Filled ad requests ÷ Total ad requests) × 100%
More terms in the glossary and the advertising metrics guide.
Worked example
Hypothetical example — not real Adsun data
A Mini App sends 200,000 ad requests in a day. 170,000 return an ad (fill rate = 170,000 ÷ 200,000 = 85%). The publisher earns $255 for those impressions (eCPM = 255 ÷ 170,000 × 1,000 = $1.50). 2,550 users click (CTR = 2,550 ÷ 170,000 = 1.5%). Use the same formulas on your own dashboard numbers to compare networks fairly.
Adsun measurement methodology
Adsun counts an impression when an ad is rendered in a publisher block, a click when the user opens the ad destination, and a reward only after the server-to-server Reward URL confirms completion. Debug-mode traffic is excluded from billing and reports. Metrics are shown per platform, block and country in the partner and advertiser dashboards. Adsun does not publish aggregate network benchmarks in this guide; any number below marked “Hypothetical” is illustrative only. See the SDK documentation for integration details.
About Adsun
Adsun is a Telegram advertising network operated by Adsun. Products: Rewarded ads, Interstitial ads, Task ads, Native ads. Platforms: Telegram Mini Apps, Telegram bots, Telegram channels. Learn more about Adsun.
Frequently asked questions
What is the best ad network for a Telegram Mini App?
It depends on your formats, countries and audience. Telegram-first networks such as Adsun specialize in rewarded, interstitial and task ads with a Mini App SDK; test two or three networks on real traffic and compare eCPM, fill rate and retention.
Is Telegram’s official ad platform an ad network for Mini Apps?
Telegram’s official Ad Platform sells sponsored messages inside Telegram. In-app Mini App placements such as rewarded videos are served by third-party networks.
Can I use several Mini App ad networks at once?
Often yes, on separate placements or as fallbacks, if each network’s terms allow it. Check exclusivity rules first.
Sources
Update log
- 2026-10-18: First published. Competitor features are described by category only; verify each network’s current documentation.