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Telegram Ad Budget & Reach Calculator

Quick answer

With CPM bidding, impressions = budget ÷ CPM × 1,000; with CPC bidding, clicks = budget ÷ CPC. Enter your numbers to see reach, clicks and cost per conversion.

Set your total budget, campaign length and bid. The calculator estimates how many impressions and clicks the money buys, how many unique people that reaches at your frequency and what each conversion would cost — and warns you if a value is below Adsun's minimums.

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Bidding model
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Adsun minimums

CPM $0.70 · CPC $0.02 · Daily budget $15 · Top-up $40

Impressions

214,285

Unique reach

71,428

Clicks

2,143

Conversions

107

Daily budget

$21.43

Effective CPM

$0.70

Effective CPC

$0.07

Cost per conversion

$1.40

How the numbers are calculated

CPM is the price of 1,000 impressions; CPC is the price of one click. With CPM, clicks depend on your click-through rate (CTR). With CPC, impressions depend on CTR the other way round.

Unique reach is impressions divided by average frequency — how many times the same person sees your ad. A frequency of 2–4 is common for awareness campaigns.

Adsun minimums are checked live: CPM and CPC bids, daily budget and the first top-up. Final delivery depends on targeting, creative quality and competition.

Frequently asked questions

How much do Telegram ads cost?

On Adsun you choose CPM or CPC bids above the minimums shown in this calculator and set your own daily budget; there is no subscription. The calculator turns any budget into expected impressions and clicks.

How many people can I reach with $100?

Divide $100 by your CPM and multiply by 1,000 to get impressions, then divide by frequency for unique reach. Enter $100 in the calculator to see it for your bid.

Should I choose CPM or CPC?

CPM suits awareness and testing creatives; CPC suits traffic and sign-up goals where you only want to pay for visits.

What CTR should I expect on Telegram?

CTR varies widely by format, audience and creative. Start with a conservative value such as 1% and replace it with your real CTR after a test.

What is Adsun's minimum budget?

The minimum daily budget and first top-up are shown under the calculator and are checked automatically when you plan.

Reach Telegram users in 213 countries

Launch Mini App, bot and channel campaigns with CPM or CPC bids and your own daily budget.

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All figures are illustrative estimates for planning, not offers or guarantees. Adsun is an independent Telegram ad network, not affiliated with Telegram.

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