Assumptions behind the estimate
eCPM is what a publisher earns per 1,000 shown ads. It depends mostly on audience country, ad format, user engagement and advertiser demand on the day. The calculator uses illustrative eCPM ranges per country tier; they are not an Adsun rate card.
Fill rate is the share of ad requests that receive a paid ad. We assume 80% by default. If only monthly users are known, daily users are estimated as 25% of monthly users.
Real earnings vary with traffic quality, placement, frequency limits and seasonality. Run a small live test and compare the dashboard numbers with this estimate.